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Raman K.
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Raman K.

Google Ads & SEO Specialist | PPC & Performance Marketing

🏆 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 & 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 | 𝟏𝟐+ 𝐘𝐞𝐚𝐫𝐬 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 I help businesses grow through strategic, data-driven paid advertising across Google Ads and Meta Ads. With 12+ years of experience in PPC and Performance Marketing, I specialize in campaign strategy, account management, conversion tracking, performance optimization, and scalable customer acquisition for eCommerce brands, SaaS companies, startups, and service-based businesses. My approach combines AI-assisted research, campaign analytics, audience insights, creative testing, and conversion-focused optimization to help businesses make informed advertising decisions and improve campaign efficiency. Whether you need to launch a new campaign, optimize an underperforming account, generate qualified leads, or scale eCommerce sales, I can support your advertising goals from strategy through execution. 🚀 𝐌𝐲 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 ✔ Google Ads Management & Optimization ✔ Meta Ads (Facebook & Instagram) ✔ PPC & Performance Marketing Strategy ✔ Search, Shopping & Performance Max Campaigns ✔ Lead Generation & Customer Acquisition ✔ eCommerce & SaaS Advertising ✔ Conversion Tracking & Attribution ✔ GA4, Google Tag Manager & Meta CAPI ✔ Campaign Testing, Remarketing & Budget Optimization ✔ Landing Page & Conversion Rate Optimization 🤖 𝐀𝐈-𝐀𝐬𝐬𝐢𝐬𝐭𝐞𝐝 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 I use AI-assisted workflows to support campaign research, performance analysis, ad copy ideation, audience insights, and optimization planning. I combine these capabilities with hands-on advertising experience and human-led decision-making to ensure that campaign strategies remain aligned with business objectives, customer intent, and conversion data. 💼 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝟐𝐁 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 I also support LinkedIn Marketing and B2B lead generation strategies to help businesses reach professional audiences, decision-makers, and potential clients. My expertise includes LinkedIn Ads, audience targeting, campaign planning, sponsored content, and performance analysis focused on business growth and qualified lead generation. 📊 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 * Campaign setup, audits, and ongoing management * Search, Shopping, Performance Max, Display & YouTube Ads * Keyword research, search term analysis, and ad optimization * Conversion tracking and performance reporting 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 * Facebook and Instagram campaign management * Lead generation and eCommerce sales campaigns * Audience research, retargeting, and creative testing * Pixel, Conversions API, and campaign optimization 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 * Google Analytics 4 and Google Tag Manager * Google Ads conversion tracking * Meta Pixel and Conversions API * Event tracking, data validation, and KPI reporting 🎯 𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Understand your business, audience, funnel, and growth goals. 2. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Set up campaigns, tracking, targeting, and conversion objectives. 3. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Review performance, test messaging, and improve budget allocation. 4. 𝐆𝐫𝐨𝐰𝐭𝐡: Identify opportunities for sustainable campaign improvement and scaling. I focus on meaningful performance indicators such as ROAS, CPA, CPL, conversion rate, and customer acquisition cost, depending on your business model and objectives. ⭐ 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞? ✔ 12+ years of PPC & Performance Marketing experience ✔ Experience across eCommerce, SaaS, Healthcare, Legal, Real Estate, and local businesses ✔ Google Ads and Meta Ads campaign management ✔ Conversion tracking and analytics expertise ✔ AI-assisted research and optimization workflows ✔ Strategy-to-execution campaign support If you are looking for a Google Ads Specialist, Meta Ads Expert, or Performance Marketing Strategist, let's discuss your current campaigns, business objectives, and opportunities for growth. 📩 𝐒𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐠𝐨𝐚𝐥𝐬. 🔍 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐭𝐨 𝐅𝐢𝐧𝐝 𝐌𝐞 𝐨𝐧 𝐔𝐩𝐰𝐨𝐫𝐤 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 | 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐞𝐧𝐭𝐞𝐫 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 | 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 | 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐏𝐏𝐂 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 | 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 | 𝐏𝐚𝐲𝐏𝐞𝐫𝐂𝐥𝐢𝐜𝐤 𝐀𝐝𝐬 | 𝐏𝐚𝐢𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 | 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 | 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 | 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐀𝐝𝐬 | 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 | 𝐏𝐏𝐂 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 | 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 | 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬

🇮🇳Panchkula, India$9/hr100% JSS4.70 (21)Since Aug 2020

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#122,052 / 412k
🇮🇳Country#16,929 / 45.9k
Revenue, last 30 days
$0
Total earnings
$26k

Billed in all: $27k

World#122,052 / 412k
🇮🇳Country#16,929 / 45.9k
Per project
$731

$0 in the last 6 months

Projects, last 6 months
1

Across 8 contracts

0% fixed100% hourly
World#128,092 / 412k
🇮🇳Country#14,379 / 45.9k
Projects in all
35

Across 55 contracts

11% fixed89% hourly
World#85,277 / 412k
🇮🇳Country#13,281 / 45.9k

Earnings, last 30 days

$27.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$26.5k$27.0k$27.5k$28.0kOct 8Oct 23Nov 7

Skills