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Jeremy W.
Expert-Vetted

Jeremy W.

Senior B2B Brand Strategist & Fractional CMO | SaaS, Tech, GTM

I help B2B tech, SaaS, healthcare, industrial, and professional-services companies explain what they sell, why buyers should care, and what to do next. My work sits between brand strategy and practical marketing execution. I help teams sharpen positioning, fix unclear messaging, improve website copy, build sales narratives, and turn scattered marketing activity into a more focused go-to-market plan. Clients usually bring me in when the product or service is real, but the story is not clear enough. The website is too broad. Sales materials rely on feature lists. Content does not support the buyer journey. Different teams explain the company in different ways. Recent work includes: - RingRx (Healthcare communications SaaS) Fractional CMO work across positioning, website messaging, SEO, email, sales support, customer communications, and demand-generation support. - CRMBC (Self-insurance group for California restaurants) Marketing strategy, positioning, website content, broker communications, newsletters, educational content, LinkedIn, PR, and sales materials for a complex, trust-based category. - Waites (Industrial predictive maintenance) Messaging, GTM content, case studies, LinkedIn direction, and sales support for technical buyers in maintenance, reliability, plant operations, and engineering. - Datamam (Enterprise data and AI services) Messaging repositioning for a technical services company that needed to speak more clearly to senior business buyers. - bipp Analytics (BI SaaS) Positioning, buyer language, website copy, launch messaging, and sales materials for a developer-first analytics platform. Typical work includes: - Positioning and messaging - Fractional CMO support - Website strategy and copy - GTM roadmap - Sales one-pagers and pitch narratives - Buyer personas and customer journey work - Case studies and proof-led content - Campaign and content direction - Founder-led LinkedIn support - Email and lifecycle messaging I work best with founders, CEOs, and lean marketing teams that need senior judgment, clear writing, and practical marketing support without adding unnecessary process. I also work with flareAI to help lean B2B teams extend their organic search and content execution. I handle the strategy, setup, messaging guardrails, content review, and performance oversight, with flareAI supporting the underlying execution.

🇺🇸Pflugerville, United States$150/hr100% JSS4.99 (25)Since Aug 2020
GlobeUpwork

Earnings and projects

MRR (estimate)
≈$3.8k

An estimate from an earlier read

World#8,959 / 412k
🇺🇸Country#2,639 / 62.1k
Revenue, last 30 days
$4.3k

Last 6 months: $23k

World#7,253 / 412k
🇺🇸Country#2,158 / 62.1k
Total earnings
$276k

Billed in all: $286k

World#9,004 / 412k
🇺🇸Country#2,406 / 62.1k
Per project
$4.4k

$5.6k in the last 6 months

World#39,535 / 412k
🇺🇸Country#6,568 / 62.1k
Projects, last 6 months
4
25% fixed75% hourly
World#51,813 / 412k
🇺🇸Country#7,181 / 62.1k
Projects in all
63

Across 67 contracts

60% fixed40% hourly
World#48,156 / 412k
🇺🇸Country#7,383 / 62.1k

Earnings, last 30 days

$286k+$4.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$280.0k$282.5k$285.0k$287.5kOct 8Oct 23Nov 7

No data since Nov 5, 2026.

Skill rankings: Top 0.88% in Website Content

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Messaging Framework124 freelancers · 🇺🇸 #7Top 9%
  2. #12Sales Writing897 freelancers · 🇺🇸 #9Top 1%
  3. #29Competitive Analysis1,472 freelancers · 🇺🇸 #15Top 2%
  4. #37Website Content4,202 freelancers · 🇺🇸 #23Top 0.88%
  5. #38Brand Positioning909 freelancers · 🇺🇸 #21Top 4%
  6. #39Go-to-Market Strategy820 freelancers · 🇺🇸 #17Top 5%
  7. #43Website Copywriting2,920 freelancers · 🇺🇸 #24Top 1%
  8. #79Startup Consulting1,584 freelancers · 🇺🇸 #48Top 5%