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Felipe B.
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Felipe B.

Creative Director | Brand, Ad Performance & Motion

I combine creative strategy with hands-on execution, helping brands develop everything from visual identities and brand guidelines to high-performing Meta creatives, motion graphics, storytelling, and complete campaign systems. My goal isn't simply to create beautiful visuals, it's to build creative that helps brands communicate better, grow faster, and convert more effectively. I'm a creative director with 10+ years of experience. For 5+ years on Upwork , I've helped startups, agencies, and global brands transform ideas into high-performing creative. In my journey I've had the opportunity to collaborate with internationally recognized companies and brands including inDrive, Hume Health and many others, delivering work across branding, motion design, paid social, storytelling, and creative strategy. 🚀 What I Do Whether you need a complete rebrand, a product launch, a paid social campaign, or an ongoing creative partner, I can lead the project from strategy through final production. 🎯 Services ✅ Creative Direction & Strategy ✅ Brand Identity & Logo Design ✅ Brand Guidelines & Design Systems ✅ Motion Graphics & Animation ✅ Meta, Instagram & Paid Social Creatives ✅ Video Ads & Performance Marketing Creatives ✅ Storytelling & Campaign Development ✅ Social Media Design ✅ Landing Pages & Marketing Assets ✅ Presentation & Pitch Deck Design ⚙️ How I Work Every project starts by understanding your business, audience, and objectives. From there, I develop the creative direction, define the visual approach, and produce high-quality assets designed to work together as a complete communication system, not just individual designs. I believe great creative comes from combining strategy, consistency, and execution. 🤝 Why Clients Work With Me ✔️ 5+ Years as a Top Freelancer on Upwork ✔️ Top Rated Plus ✔️ 100% Job Success ✔️ 150+ Successful Projects ✔️ 2,300+ Hours Worked ✔️ Experience across startups, agencies, and global brands ✔️ Strategic thinking combined with hands-on production ✔️ Clear communication and reliable delivery 💡 Looking for More Than Just a Designer? If you're looking for someone to simply complete a design task, I can certainly help. But if you're looking for a creative partner who can contribute strategically, execute at a high level, and support your brand as it grows, I'd love to hear about your project. Let's build something exceptional together.

🇧🇷Florianopolis, Brazil$50/hr100% JSS4.97 (100)Since Aug 2020
GlobeUpwork

Earnings and projects

MRR
$4.4k

Last 6 months ÷ 6

World#6,696 / 412k
🇧🇷Country#123 / 4,647
Revenue, last 30 days
$1.9k

Last 6 months: $27k

World#22,811 / 412k
🇧🇷Country#337 / 4,647
Total earnings
$183k

Billed in all: $197k

World#17,604 / 412k
🇧🇷Country#209 / 4,647
Per project
$1.1k

$1.8k in the last 6 months

World#114,825 / 412k
🇧🇷Country#1,270 / 4,647
Projects, last 6 months
15

Across 16 contracts

50% fixed50% hourly
World#9,890 / 412k
🇧🇷Country#69 / 4,647
Projects in all
162

Across 169 contracts

49% fixed51% hourly
World#14,021 / 412k
🇧🇷Country#87 / 4,647

Earnings, last 30 days

$197k+$1.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$195k$196k$197kOct 8Oct 23Nov 7

Skill rankings: Top 0.77% in Video Editing

Top 1% in 2 of 15 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #24Advertising Design1,400 freelancers · 🇧🇷 #2Top 2%
  2. #34AI Image Generation2,564 freelancers · 🇧🇷 #2Top 1%
  3. #44Brand Guidelines2,070 freelancers · 🇧🇷 #1Top 2%
  4. #52AI Video Generation3,553 freelancers · 🇧🇷 #2Top 1%
  5. #62Creative Direction2,705 freelancers · 🇧🇷 #1Top 2%
  6. #68Brand Identity & Guidelines3,286 freelancers · 🇧🇷 #1Top 2%
  7. #95Content Strategy4,813 freelancers · 🇧🇷 #4Top 2%
  8. #112Motion Graphics9,264 freelancers · 🇧🇷 #4Top 1%