Felipe B.

Creative Director | AI-Powered Brand & Performance Creative

I'm a creative director with 10+ years of experience. For 5+ years on Upwork, I've helped startups, agencies, and global brands transform ideas into high-performing creative. I've had the opportunity to collaborate with internationally recognized companies and brands including inDrive, and many others, delivering work across branding, motion design, paid social, storytelling, and creative strategy. My goal isn't simply to create beautiful visuals, it's to build creative that helps brands communicate better, grow faster, and convert more effectively. 🚀 What I Do I combine creative strategy with hands-on execution, helping brands develop everything from visual identities and brand guidelines to high-performing Meta creatives, motion graphics, storytelling, and complete campaign systems. Instead of treating every project as a one-off design task, I focus on building creative systems that keep brands consistent across every touchpoint and make future campaigns more effective. Whether you need a complete rebrand, a product launch, a paid social campaign, or an ongoing creative partner, I can lead the project from strategy through final production. 🎯 Services ✅ AI-Enhanced Creative Production ✅ Creative Direction & Strategy ✅ Brand Identity & Logo Design ✅ Brand Guidelines & Design Systems ✅ Motion Graphics & Animation ✅ Meta, Instagram & Paid Social Creatives ✅ Video Ads & Performance Marketing Creatives ✅ Storytelling & Campaign Development ✅ Social Media Design Systems ✅ Landing Pages & Marketing Assets ✅ Presentation & Pitch Deck Design ⚙️ How I Work Every project starts by understanding your business, audience, and objectives. From there, I develop the creative direction, define the visual approach, and produce high-quality assets designed to work together as a complete communication system, not just individual designs. I believe great creative comes from combining strategy, consistency, and execution. 🤝 Why Clients Work With Me ✔️ 5+ Years as a Top Freelancer on Upwork ✔️ Top Rated Plus ✔️ 100% Job Success ✔️ 150+ Successful Projects ✔️ 2,300+ Hours Worked ✔️ Experience across startups, agencies, and global brands ✔️ Strategic thinking combined with hands-on production ✔️ Clear communication and reliable delivery 💡 Looking for More Than Just a Designer? If you're looking for someone to simply complete a design task, I can certainly help. But if you're looking for a creative partner who can contribute strategically, execute at a high level, and support your brand as it grows, I'd love to hear about your project. Let's build something exceptional together.