Will S.

Logo Design, Brand Identity and Packaging Design for CPG brands and growing companies. Senior brand and packaging designer with 25+ years, 800+ projects and three packaging awards, specialized in supplements, food and beverage, pet and beauty. Before going independent, I spent nearly five years in strategic planning at Ogilvy on accounts like Unilever, Kimberly Clark and IBM. That is why every logo, identity and package I present comes with a reason behind it. A logo needs to work beyond the presentation where it is first approved. Packaging needs to extend across SKUs, survive production, and stay recognizable on shelf, on Amazon and online. A brand identity needs to stay consistent when marketing teams, developers, printers and manufacturers start using it. I design for what happens after approval. ▍WHO I WORK WITH Consumer brands launching or expanding product lines: supplements, vitamins, food and beverage, pet food and treats, skincare, cosmetics, hair care and household products. Startups, SaaS and B2B companies, professional services and real estate brands that need a logo and brand identity built to grow with the business. ▍SELECTED WORK › Winni Treats: logo design, brand identity and a six SKU packaging line for freeze dried dog treats, extended to retail, merchandising and digital. › Honeysuckle Homes: logo and complete brand identity for a residential community. ▍HOW I WORK You work directly with me from brief to final files. I lead the creative direction, develop the concepts and make the key design decisions. Nothing is handed off to junior designers. Every project ends with organized, production ready files: vector logo files, dielines prepared to manufacturer specifications, CMYK and Pantone color, and brand guidelines your team and vendors can follow. After launch, I keep extending the system to new SKUs, product lines, marketing materials and digital applications. ▍PACKAGING DESIGN & LABEL DESIGN › Product packaging and label design for single products and full product lines › Supplement labels, pouches, boxes, cartons, bottles, jars and cans › Multiple SKU packaging systems and line extensions › Retail, ecommerce and Amazon packaging › Dielines and print ready production files › Photorealistic packaging mockups for launch, retail pitches and listings ▍LOGO DESIGN & BRAND IDENTITY › Logo design and logo redesign › Visual identity systems: logo suite, typography, color palette and visual language › Brand guidelines and brand style guides › Rebranding and brand refresh for established businesses › Brand applications across print, digital, presentations and signage ▍AWARDS › DesignRush 2022, Best Cleaning Products Design › ABIHPEC 2019 and 2017, packaging awards from the Brazilian personal care and cosmetics industry association, Hair Transformation category 25+ years in design. 800+ projects for clients in 36 U.S. states, Washington DC and six countries. If you are launching a product, building a packaging line that needs to grow across SKUs, creating a new logo and brand identity or repositioning an existing brand, send me your brief, your current materials or even an early idea. I will tell you the right direction, scope and next step.