Liad G.
PPC/Paid Ads Expert | Google Ads + Meta Ads + Linkedin Ads | Ex-CMO
Performance marketer with 10+ years building and scaling brands across Google Ads, Meta, and LinkedIn, backed by full-funnel measurement (GA4/GTM/CAPI). I’m both strategic and technical: I can architect the growth plan and implement the tracking, structure, testing system, and reporting to make it work. I’m direct, fast, and allergic to wasted spend. If something isn’t converting, we’ll know why - and fix it with a clean testing roadmap. ✅ Best fit / Not a fit Best fit: eCom, lead gen, and B2B teams ready to improve tracking + creative and scale based on data. Not a fit: “set it and forget it,” or anyone expecting performance without proper measurement. 🚀 What I do (revenue-moving work) ✅ Audits that uncover “silent killers” (tracking gaps, structure issues, bidding misalignment, creative fatigue) ✅ Builds from scratch (Google Search/Shopping/PMax + Meta/LinkedIn prospecting & retargeting) ✅ Scaling systems: budgets, guardrails, creative testing, performance reporting ✅ Measurement you can trust: GA4 + GTM + Pixel/CAPI + Enhanced Conversions + offline imports + server-side tracking ✅ CRO collaboration: landing page feedback based on intent + funnel stage ✅ Ongoing optimization: query mining/negatives, feed improvements, audiences, creative iteration loops 🧠 Channel skillset Google Ads: Search, Shopping, PMax, YouTube/Display, remarketing, bidding (tCPA/tROAS/Max Conv), RSA strategy, scripts/rules, feed performance. Meta Ads: Full-funnel setup, broad/interest/LAL, ASC/Advantage+ when it makes sense, ABO/CBO, creative testing, diagnostics (attribution, fatigue, placements). LinkedIn Ads: B2B pipeline focus: Lead Gen + Website Conversions, persona/funnel structure, matched audiences + retargeting, lead form strategy, Insight Tag, UTMs + CRM feedback loops. Tracking/Analytics: events, UTM governance, dedupe, attribution sanity checks, clean reporting that doesn’t lie. Human + AI: speed for research/angles/variants; humans keep strategy + judgment. Quant testing: clear hypotheses, controlled tests, decision rules. 🧾 Highlights ✔️ 10+ years in performance marketing ✔️ Managed monthly ad spend from $10K to $1M ✔️ $52M+ in ad spend experience ✔️ Comfortable in competitive markets (high CPCs, thin margins, fast inventory, aggressive targets) 🏆 Recent wins (examples) eCom: Scaled spend $20K → $350K/mo, held ROAS 13.1, improved MER 260% (feed cleanup, restructuring, creative testing, server-side tracking). Lead Gen: Increased lead quality 40% and reduced CPL 36% by optimizing to qualified leads + CRM feedback (not form fills). B2B: Lowered CAC 27% and increased SQL/demo volume 51% via persona messaging + funnel tightening + CRM attribution. 🛠 Tech stack (core) Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, Looker Studio, Merchant Center, Google Ads Editor, Sheets/Excel, Shopify, WordPress, Klaviyo, GHL. Automation/reporting: Make, Zapier, n8n, Python, BigQuery, Coupler/Funnel. 📌 How we’ll work together 1. Audit + goals (CAC/MER/ROAS/pipeline) 2. Tracking check (no guessing) 3. 90-day plan (quick wins + scale roadmap) 4. Testing engine (ads, audiences, landing pages) 5. Weekly reporting (learnings → actions) 👉 Message me your website + monthly spend + KPI, and I’ll reply with the top 3 opportunities I’d tackle first.