Ruby L.

Most marketers guess why growth has stalled. I diagnose it. As a marketing strategist and former CMO, I find what's really holding you back, whether that's too little qualified traffic or a funnel that isn't converting, then build the strategy to fix it. I start every project with a diagnosis, not a plan. The first question is always whether enough of the right people are seeing your business. If they aren't, that's where we focus: building qualified traffic across the channels your buyers actually use, even if you're starting with no existing audience. If they are, the problem sits further down the line, and that's where my funnel audit comes in. I build marketing strategies that treat your business as one system. Paid, organic, content, email and your funnel all pull in the same direction. Each channel is chosen because it's the most effective route to your buyers, not because it's the one everyone is talking about this year. The result is simpler, steadier growth that doesn't collapse when one platform changes its algorithm. WHAT MAKES MY APPROACH DIFFERENT My background is in psychology. I built a 160-point funnel audit that turns consumer behaviour into data. Instead of guessing why people aren't converting, it maps exactly where they drop off and why. The cause might be a trust gap on your landing page, friction at checkout, or messaging that answers the wrong question. You get a prioritised list of what to fix first, instead of another round of "let's try a new ad." I've spent 7+ years in marketing, including roles as CMO and marketing lead, owning the entire marketing ecosystem across teams. I think like someone accountable for revenue, not just deliverables. WHERE I CAN HELP Marketing strategy and growth planning, from audit to 90-day roadmap Funnel strategy and conversion rate optimisation (CRO) Landing page optimisation Paid ad campaigns: strategy and management Copywriting and content strategy On-page SEO and organic traffic acquisition Analytics and reporting that makes the numbers make sense I don't hand over a strategy deck and disappear. Where it makes sense, I take ownership of the channels that matter most: running your ads, planning and writing content, and reporting on what's working. WHO I WORK BEST WITH I work best with founders and leadership teams who want a senior strategic partner, not another pair of hands. I'm especially strong with expert-led businesses and growing companies. I'm equally at home sharpening the campaigns of a larger marketing team that needs clearer strategy and better data. If you're ready to stop guessing and start scaling on purpose, send me a message. Tell me where your marketing is today and where you want it to be, and I'll tell you honestly where I'd start.