Camila C.
AI Marketing & Automation Strategist | Content, Social & Operations
I help businesses turn scattered marketing, disconnected content, and repetitive manual work into clear strategies, consistent execution, and scalable systems. With 8+ years of experience across marketing strategy, content, social media, branding, email marketing, project management, client success, and agency operations, I bring together three areas rarely found in one person: Marketing strategy + creative execution + AI-powered operations. I have worked with startups, agencies, direct-to-consumer brands, service businesses, and established companies across healthcare, fintech, fashion, food, retail, PR, software, and professional services. What makes me different is that I do not approach automation as a purely technical task. I come from inside marketing. I understand campaigns, content production, social media, email, paid media, client communication, approvals, reporting, and the challenges behind managing multiple clients and projects. That means I build systems that solve the real marketing problem, not just connect tools. HOW I CAN HELP AI, AUTOMATION & MARKETING OPERATIONS • Build practical AI-powered workflows and internal tools • Automate lead intake, follow-ups, reporting, approvals, content workflows, and recurring tasks • Connect forms, CRMs, email platforms, project management tools, and reporting systems • Create AI-assisted audits, reports, briefs, SOPs, and client-ready deliverables • Standardize processes, documentation, handoffs, approvals, and workflows • Organize retainers and one-time projects without one disrupting the other • Improve visibility, ownership, communication, and accountability MARKETING STRATEGY • Develop integrated marketing strategies aligned with business goals • Define positioning, messaging, voice, value propositions, and target audiences • Build campaign plans, customer journeys, content pillars, and editorial calendars • Audit current marketing and identify gaps, priorities, and growth opportunities • Connect content, email, social media, paid media, and operations into one cohesive system CONTENT, SOCIAL MEDIA & CREATIVE • Develop social media strategies and channel-specific content plans • Write captions, website copy, blogs, landing pages, emails, newsletters, ads, and campaigns • Create branded graphics, carousels, presentations, and marketing assets • Produce and edit Reels, TikToks, YouTube Shorts, and paid social videos • Repurpose one idea into multiple content formats • Create AI-assisted images, videos, avatars, digital characters, and ad concepts • Review content and identify what is working, missing, or ready to improve EMAIL, CRM & PAID MEDIA SUPPORT • Build newsletters, campaigns, lifecycle flows, and lead-nurture sequences • Support CRM structure, segmentation, messaging, and automation • Develop ad copy, creative concepts, visual assets, and campaign variations • Support Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads • Turn campaign data into clear, actionable recommendations TOOLS I WORK WITH AI & Automation: Claude, ChatGPT, Gemini, Make, and Zapier. Project & Marketing Operations: ClickUp, Asana, Monday, Notion, Slack, Google Workspace, and Microsoft Teams. Content, Design & Video: Canva, Figma, CapCut, DaVinci Resolve, and Canva Video. Web, Email & CRM: Webflow, Framer, WordPress, HubSpot, ActiveCampaign, Klaviyo, Mailchimp, Zoho, and Constant Contact. Analytics & Advertising: Google Analytics, Meta Ads Manager, Google Ads, LinkedIn Ads, and TikTok Ads. HOW I WORK I am proactive, organized, strategic, and easy to work with. Clients come to me when they need someone who can understand the bigger picture, take ownership, organize moving parts, and move work forward without constant direction. I am especially well suited for growing businesses, agencies, and DTC brands that need someone who understands both the marketing work and the operational structure required to deliver it consistently. WHY CLIENTS WORK WITH ME • Marketing strategy and hands-on execution in one person • Practical knowledge of AI, automation, content, and operations • Ability to connect strategy, creative work, tools, and processes • Clear communication in English and Spanish • Strong ownership with minimal supervision • Experience with small teams, agencies, DTC brands, and growing businesses • Systems built around real workflows, not unnecessary complexity • Human judgment, creative direction, and client relationships remain central I’d be happy to schedule a call to discuss your project, learn more about your needs, and see if we’re a good fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.5k
Billed in all: $37,345$37k
$3.5k in the last 6 months
Across 20 contracts
Earnings, last 30 days
Skill rankings: Top 10% in Blog Content
Ranked by MRR among everyone on Upwork with the skill.
- #13Service Design71 freelancers · 🇨🇴 #1Top 18%🇨🇴#1 of 1
- #88Media Relations404 freelancers · 🇨🇴 #1Top 22%🇨🇴#1 of 1
- #565Blog Content5,596 freelancers · 🇨🇴 #1Top 10%🇨🇴#1 of 16
- #603Task Coordination2,735 freelancers · 🇨🇴 #19Top 22%🇨🇴#19 of 67
- #643Community Management2,973 freelancers · 🇨🇴 #23Top 22%🇨🇴#23 of 95
- #1,318Executive Support5,288 freelancers · 🇨🇴 #34Top 25%🇨🇴#34 of 102
- #1,374SEO Writing11,348 freelancers · 🇨🇴 #5Top 12%🇨🇴#5 of 54
- #1,779Content Creation11,949 freelancers · 🇨🇴 #34Top 15%🇨🇴#34 of 154