Matthew D.
StoryBrand Certified Guide - Brand Messaging + Website Copy
At Current Marketing Co. we know that you want to create momentum in your business. In order to do that, you need crystal clear marketing. The problem is you don’t have time to do it all which makes you feel overwhelmed. You already do so much, but we believe you shouldn’t have to do everything. It’s hard enough just running a business which is why we are here to help your businesses thrive. * A clear brand message. * Engaging content. * Words that bring business. Do you experience the pain of having a great business no one knows about? Do people ask what you do and you struggle to find the words to clearly explain? Take a breath. I can help. The solution is less complicated than you think: Better marketing starts with better copy. As Donald Miller, StoryBrand CEO, says, "It's the words that sell things." Get the right words and you'll stand out, stress less, and sell more! Whether your business is selling a product or a service, keeping your customer the hero of the story will reap rewards for your bottom line. There is no shortage of customers who need your business. My priority is helping them find you. I'm am new to Upwork, but my expertise includes: 1. BRAND MESSAGING. I help small companies and nonprofits develop a clear "script for business." This brand narrative clarifies the problem you solve and how you help make your customers' lives better. Not only does this "BrandScript" serve as a foundation and roadmap for all your marketing collateral, it also acts as a set of guardrails to keep you from going off-brand. 2. COPYWRITING. Since better marketing starts with better copy, I help businesses find the words that will turn distracted shoppers into devoted fans. I write clear and compelling website copy, lead generators, email campaigns, blogposts, and other content. 3. COMMUNICATION CAMPAIGNS. I work with brands to define talking points and formulate them into a plan we call a playbook. Think of the playbook like a football coach uses in a game. He has all of the elements he needs in his players, but proper positioning and deployment is what wins the game. We work together to set forward a communication campaign in your marketing to deliver collateral like speeches, video scripts, email campaigns, social media copy, and press releases. * * * * * I have been an executive pastor and teaching pastor for a megachurch for the past two decades. I have also been a national camp and conference speaker. During that time I have stood in front of thousands delivering compelling messages that motivate and move hearts. Before I ever spoke a word on stage, I had to write every word down, clarifying my own message to the many who would listen. After working with many nonprofits and serving on their boards, I have branched out to get certified with StoryBrand as a guide, helping others get that same clarity. * * * * * We create clear messaging to help your business thrive. You run your business. We'll help you talk about it. See currentmarketingco.com for more information.
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