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Leandro M.
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Leandro M.

Social Media & Marketing Manager | Strategy, Content & Ads Expert

If you’re tired of posts with no engagement and no time to figure social media out, I’ve grown 700K+ followers across Instagram, TikTok, YouTube, LinkedIn, X/Twitter, Facebook and podcasts by turning short-form and viral carousels into followers, DMs and sales. 🧠 I build scroll-stopping content and performance systems that turn reach into revenue. Short-form video, carousels, and conversion-minded copy power your organic growth across Instagram, TikTok, YouTube, LinkedIn, and X. Clean measurement with GA4, GTM, pixel, and Conversions API guides Meta and Google campaigns so CPL and CPA go down while ROAS and CVR go up. 🎯 What you can expect: - Social growth that is consistent: more followers and reach on Instagram, TikTok, YouTube, LinkedIn, and X - Lower CPL and CPA, higher ROAS and CVR on Meta Ads and Google Ads - Proper conversion tracking: GA4, GTM, pixel, Conversions API, server-side tagging, clean event mapping - Content that holds attention: stronger hooks, storytelling, higher retention and watch time, more saves, shares, and DMs - A clear, repeatable cadence: content calendar, testing roadmap, and analytics you can act on I create a simple engine: clear content pillars and brand voice, a focused content calendar, native editing that feels right on each platform, and disciplined A/B testing on hooks, formats, thumbnails, and CTAs. On the paid side, I set up events correctly, structure Meta and Google for learning and scale, and tighten messaging, landing pages, and offers so clicks become customers. 📈 My results: ✔️ 700K+ followers grown across client accounts. Examples: Instagram 0 → 140K, TikTok 11K → 500K, new TikTok +20K in 3 weeks ✔️ Paid media consolidated: ~$136,968 ad spend → 199,837 leads and conversions across Meta and Google, avg. CPL ≈ $0.69 ✔️ Hospitality: ~7× ROI after fixing tracking and iterating creative ✔️ Education: +70% engagement and +40% revenue after brand refresh aligned with performance I operate as a full-stack partner so you do not need five freelancers. Strategy and planning, short-form and carousels, captions that are keyword-rich and on-brand, Meta and Google media buying, GA4 and GTM implementation and audits, retargeting and lookalikes, and practical CRO on the landing page and checkout. Everything stays focused on outcomes: engagement, DMs, leads, and sales. 📩 Message me to schedule a quick intro call and explore how we can scale your brand in ways you did not expect. I keep a limited roster so I can move fast and stay hands-on - (1 spot for September)

🇧🇷Belo Horizonte, Brazil$70/hr100% JSS5.00 (9)Since Aug 2020

Earnings and projects

MRR
$4.4k

Last 6 months ÷ 6

World#6,647 / 412k
🇧🇷Country#122 / 4,647
Revenue, last 30 days
$9.4k

Last 6 months: $27k

World#1,663 / 412k
🇧🇷Country#36 / 4,647
Total earnings
$141k

Billed in all: $143k

World#25,487 / 412k
🇧🇷Country#294 / 4,647
Per project
$10k

$13k in the last 6 months

World#15,735 / 412k
🇧🇷Country#241 / 4,647
Projects, last 6 months
2
100% fixed0% hourly
World#88,922 / 412k
🇧🇷Country#908 / 4,647
Projects in all
14

Across 16 contracts

50% fixed50% hourly
World#168,286 / 412k
🇧🇷Country#1,383 / 4,647

Earnings, last 30 days

$143k+$9.4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$130k$135k$140k$145kOct 9Oct 24Nov 8

Skill rankings: Top 0.76% in Video Editing

Top 1% in 5 of 15 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #12Content Calendar900 freelancers · 🇧🇷 #1Top 1%
  2. #12Social Media Copy776 freelancers · 🇧🇷 #1Top 2%
  3. #22Influencer Marketing2,463 freelancers · 🇧🇷 #2Top 0.89%
  4. #24Community Management2,973 freelancers · 🇧🇷 #1Top 0.81%
  5. #28UGC3,466 freelancers · 🇧🇷 #2Top 0.81%
  6. #31TikTok Marketing2,601 freelancers · 🇧🇷 #2Top 1%
  7. #35Social Media Lead Generation3,113 freelancers · 🇧🇷 #3Top 1%
  8. #50Instagram Marketing3,741 freelancers · 🇧🇷 #3Top 1%