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Shawal N.
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Shawal N.

Meta Ads Expert | High-Ticket Offers | Full Funnel Management

Meta ads expert for high-ticket coaches, course creators, and B2B agencies. I build and run the full system: ad strategy, creative testing, Pixel and Conversions API tracking, GoHighLevel CRM, and weekly reporting, so Facebook and Instagram traffic turns into booked calls and collected cash. $8M+ managed on Meta, 7.2X average ROAS across 30+ clients. What You Get One system, built in the first 30 days and scaled over the next 60. - Ad account audit and brand research, including a Claude project built for your business to research angles and creatives - Video ad scripting, a creative production workflow, and a two-week testing cadence: new hooks in, losers out, winners scaled on a fixed weekly rule - Meta Pixel + Conversions API with event quality fixed, plus lead-quality events (application, booked, showed, closed) sent back to Meta so it optimizes for buyers, not clicks - Landing page and application funnel improvements, GoHighLevel CRM, email and SMS follow-up - A weekly report on spend, cost per lead, cost per booked call, show rate, and ROAS on cash collected Who This Is For - Coaches and course creators selling a $2,000+ offer through a VSL, webinar, or application funnel - Agencies and B2B service businesses that sell on booked sales calls - Already spending $10K+ a month on Meta ads, or ready to, with a proven offer and a sales process that closes Not a fit: e-commerce, local lead gen, app installs, or offers that have not sold yet. Results (ROAS = cash collected / ad spend) - Authentic Man (high-ticket marriage coaching): $52,961 in sales and 2,785 leads in 30 days, 6.01X ROAS - Contente (marketing agency for chiropractors): 221 qualified leads at $69.30 each, $250 per booked call, 7.23X ROAS - Leadrise (marketing agency for real estate agents): 70+ qualified leads in 60 days, under $200 per booked call, 3.1X ROAS - AM Singing Course (online course): 1,500+ students, $13K+ in lead magnet sales and $18K+ in coaching sales in 60 days, 4X ROAS - Swim University by MySwimPro (online course): 300+ sign-ups and a full cohort in 60 days, 4.6X ROAS - Sarvo (design agency): $30K closed from $12K in ad spend in 60 days, 2.5X ROAS About Me 10 years in performance marketing, engineer by training. Worked behind the scenes on campaigns for Tai Lopez, Luke Hawson, Authentic Man, and Adam Mishan's singing course. Based in Kitchener, Canada, working US and UK hours. Account manager at Keep Generating, a five-person team (creative strategist, copywriter, GoHighLevel and funnel expert, media buyer), so nothing waits on one person. Before You Send an Invite Include your offer and price, current monthly ad spend, and your cost per booked call. I will reply with the three things I would check in your account before spending another dollar.

🇨🇦Kitchener, Canada$59/hr100% JSS5.00 (18)Since Aug 2020
GlobeUpwork

Earnings and projects

MRR
$885

Last 6 months ÷ 6

World#53,554 / 412k
🇨🇦Country#857 / 7,133
Revenue, last 30 days
$0

Last 6 months: $5.3k

Total earnings
$120k

Billed in all: $124k

World#31,448 / 412k
🇨🇦Country#695 / 7,133
Per project
$3.9k

$2.7k in the last 6 months

World#44,196 / 412k
🇨🇦Country#757 / 7,133
Projects, last 6 months
2
50% fixed50% hourly
World#88,918 / 412k
🇨🇦Country#1,341 / 7,133
Projects in all
31

Across 42 contracts

36% fixed64% hourly
World#94,778 / 412k
🇨🇦Country#1,726 / 7,133

Earnings, last 30 days

$124kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$120k$122k$124k$126kOct 8Oct 23Nov 7

Skill rankings: Top 6% in NFT Minting

Ranked by MRR among everyone on Upwork with the skill.

  1. #5NFT Minting78 freelancers · 🇨🇦 #1Top 6%
  2. #107Analytics & Tracking Setup620 freelancers · 🇨🇦 #4Top 17%
  3. #258Media Buying1,414 freelancers · 🇨🇦 #3Top 18%
  4. #290Marketing Analytics1,577 freelancers · 🇨🇦 #7Top 18%
  5. #767Pay Per Click Advertising3,584 freelancers · 🇨🇦 #22Top 21%
  6. #947Facebook Ads Manager6,091 freelancers · 🇨🇦 #23Top 16%
  7. #1,607Google Ads9,625 freelancers · 🇨🇦 #39Top 17%
  8. #1,906Digital Marketing13,812 freelancers · 🇨🇦 #33Top 14%