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Ivan B.
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Ivan B.

Google Shopping Ads & PMax Expert

✅ Expert in Scaling E-commerce via Google Ads ✅ Advanced Google Shopping & Merchant Center Specialist ✅ Proven Success with Large, Complex Product Feeds (10k-100k+ SKUs) ✅ Google Certified for Search, Shopping & Analytics ✅ Shopify & WooCommerce Expertise ✅ Fully Data-Driven & Super Responsive ✅ Google Tag Manager & GA4 Proficiency 🏆 14+ Years of Experience & High Client Satisfaction Hi, I’m Ivan. For 14+ years, I've been the growth partner for e-commerce businesses, managing millions of dollars in ad spend to generate millions more in client revenue. If you're a larger e-commerce brand looking to scale, optimize complex Shopping campaigns, or finally get control of a huge product feed, you are in the right place. I'm not a generalist; I am a dedicated, data-driven specialist focused on your e-commerce success. My hourly rate is for quick strategy calls and account audits. For long-term cooperation, I work on a monthly retainer. My Core Services & How I'll Help You My core strength is building and optimizing high-performing Google Ads systems for established e-commerce businesses. I thrive on the complexity that others avoid. I’ll be fully committed to your business by taking care of: - Advanced Google Shopping & Performance Max campaign management - Large-scale product feed optimization (custom labels, supplemental feeds, etc.) - Google Ads campaign creation, optimization & analysis - Tactical execution of campaign development & rollout - In-depth keyword development & ad creative testing - A/B ad creative and landing page analysis - Website, product page & UX analysis (for CRO) - Conversion tracking setup & optimization (GA4, GTM) My Toolkit & Qualifications Core Expertise (14+ Years): ✅ Google Ads (Search, Shopping, P-Max, Display) ✅ Advanced Data Analysis & Reporting ✅ Persuasive Ad Copywriting Tools & Technologies: ✅ Google Ads Manager & Editor ✅ Google Merchant Center (Advanced) ✅ Google Tag Manager (GTM) & GA4 ✅ Looker Studio (formerly Data Studio) ✅ Shopify & WooCommerce ✅ MS Clarity ✅ HTML, CSS, JS (for tracking & implementation) Certifications (Renewed Annually Since 2012): ✅ Google Ads (Search, Shopping, etc.) ✅ Google Analytics Certification A Note on "Overnight Success" Don’t expect overnight success; it’s not real. Building and optimizing successful Google Ad accounts takes time and effort. It can now take at least 3 months to get a Google Ads campaign fully optimized and performing against set targets. Successful Google Ads account management needs to be completely data-driven, and collecting data takes time, especially for new accounts. Thank you for reviewing my profile. If you're ready to scale your e-commerce business with a data-driven specialist, send me a message. I look forward to learning about your goals. Ivan

🇳🇱Middelburg, Netherlands$195/hr100% JSS4.62 (23)Since Aug 2020

Earnings and projects

MRR
$2.6k

Last 6 months ÷ 6

World#15,409 / 412k
🇳🇱Country#42 / 1,538
Revenue, last 30 days
$2.7k

Last 6 months: $16k

World#14,684 / 412k
🇳🇱Country#44 / 1,538
Total earnings
$54k

Billed in all: $56k

World#71,570 / 412k
🇳🇱Country#206 / 1,538
Per project
$1.5k

$5.3k in the last 6 months

World#95,181 / 412k
🇳🇱Country#282 / 1,538
Projects, last 6 months
3
33% fixed67% hourly
World#66,479 / 412k
🇳🇱Country#185 / 1,538
Projects in all
36

Across 42 contracts

36% fixed64% hourly
World#83,215 / 412k
🇳🇱Country#248 / 1,538

Earnings, last 30 days

$56.2k+$2.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$52k$54k$56k$58kOct 8Oct 23Nov 7

Skill rankings: Top 6% in Google Ads

Ranked by MRR among everyone on Upwork with the skill.

  1. #12Ecommerce Marketing Consultation187 freelancers · 🇳🇱 #1Top 6%
  2. #14Set Up Google Shopping105 freelancers · 🇳🇱 #1Top 13%
  3. #16Shopping Campaign Setup186 freelancers · 🇳🇱 #1Top 9%
  4. #17SEM Audit153 freelancers · 🇳🇱 #1Top 11%
  5. #26Optimize Google Shopping142 freelancers · 🇳🇱 #1Top 18%
  6. #27Manage Google Shopping145 freelancers · 🇳🇱 #1Top 19%
  7. #38Pixel Setup & Optimization593 freelancers · 🇳🇱 #1Top 6%
  8. #76Google Merchant Center763 freelancers · 🇳🇱 #1Top 10%