Muhammad Irfan B.

Your ad spend should be buying revenue, not experiments. I help e-commerce, SaaS, and lead gen brands turn Google Ads and Meta Ads into predictable, profitable growth: 8+ years, $100K+/month in ad spend managed, 5,000+ campaigns scaled across 8 languages, and 3,700+ hours with long-term clients here on Upwork. If your campaigns are burning budget without steady results, the cause is usually tracking, targeting, or creative, not the platform. I audit your account data, find what's holding back your ROAS or CPA, and rebuild the structure around what actually converts. Results from past work: 📈 Improved campaign ROI by 40% in 3 months with a cross-funnel testing framework 💰 Saved ~$20K/month in wasted ad spend through weekly account audits 📉 Cut average CPC by 20% and lifted Quality Scores by 15% using Smart Bidding (tCPA/tROAS) and account restructuring 🛒 Drove 8,500+ Facebook Ads purchases at $1.14 each, with 92% ROI over one month 🚀 Grew customer acquisition by 20% across 10+ markets on a $30K+/month budget 🧪 Boosted overall ROI by 25% through A/B testing of landing pages and ad creatives 🌍 Scaled 5,000+ campaigns across 8 languages and tier-1 to tier-3 countries on a $40K+/month budget 👥 Led and mentored a team of 4–6 media buyers Why clients stay: ⭐ 5.0 rating · 3,700+ hours on long-term contracts 💬 "Muhammad is not only highly skilled in digital marketing but also a genuinely nice person... He used to create marketing campaigns for us on Google Ads, and always delivered great performance." — Boris P., General Manager (verified) 🏅 Google certified: Search, Display, Creative & AI-Powered Performance Ads · GA4 · Meta Blueprint 🎓 MBA in Digital Marketing 🤖 AI-assisted workflow: faster ad copy and creative testing, sharper audience research, and automated Looker Studio reporting What I do: - Google Ads: Search, Performance Max, Shopping, Display, YouTube - Meta Ads: Facebook & Instagram, including Advantage+ - Microsoft, LinkedIn, TikTok & Snapchat Ads - Native Ads: Taboola, Outbrain & MediaGo - Conversion tracking (GA4, GTM, ClickFlare) and Looker Studio dashboards - Landing page CRO and A/B testing - Multi-language, multi-country campaign scaling Industries: finance, real estate, healthcare, beauty, education, hospitality, SaaS, entertainment, and e-commerce, so I already know how each industry's buyers behave. How we'll work: 1. Audit your account and agree on the metrics that matter (CPA, ROAS, lead quality) 2. Fix tracking first, then rebuild or optimize campaigns 3. Weekly reporting with a straight answer on what's working and what's next Based in Dubai, I work with UAE/GCC clients locally and international clients across time zones. Send me your ad account or goals, and I'll tell you honestly whether I can move the needle. No generic pitch. Muhammad