Robert G.

𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗵𝗮𝗼𝘀? I can transform your HubSpot and customer experience into a 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗲𝗻𝗴𝗶𝗻𝗲 that amplifies conversions, frees your time, and aligns your people, processes, and platforms to drive 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. I specialize in optimizing the full customer lifecycle across marketing, sales, service, and operations using a human-centered approach called 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 (𝗖𝗫𝗗). The result? Seamless, scalable systems that balance automation with empathy and make every touchpoint feel intentional, relevant, and real. Whether you're just getting started or growing fast, I help you 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿, 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗲, 𝗱𝗲𝘀𝗶𝗴𝗻, and 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 systems that reflect how your customers make decisions and how your team actually works. I focus on building clarity into your GTM strategy, streamlining day-to-day ops, and aligning every touchpoint to drive engagement and conversion. 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲: Originally from Las Vegas and now based in Sydney, I bring over a decade of hands-on experience in business transformation, revenue operations strategy, and agile delivery. I’ve helped hypergrowth tech companies, B2B SaaS teams, and service-based businesses, including venture-funded scale-ups (Series A–C), validate their operating models, scale smarter, and deliver remarkably effective customer experiences. ✳️ 𝗖𝗼𝗿𝗲 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: ○ Discovery and Diagnosis of your Current State ○ Tech Stack Auditing / Platform Gap Analysis ○ End-to-End Customer Journey Mapping ○ Go-to-Market and Scale-Up Strategy ○ Setup from scratch of Marketing, Sales, Service and Operations Hub ○ Marketing Campaign Setup and Implementation ○ Integration of Tech Stack Apps, Custom API, and Data Sync ○ Advanced CRM Automation / Workflow Implementation ○ Agile Project Management of Key Priorities ○ Custom Dashboarding / Reporting / Analytics Setup ○ Conversion Rate Optimization and Iterative Testing ○ Tactical Revenue Operations ✳️ 𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁? 1. 𝗜 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. I don’t stop at recommendations, I guide the full journey, from vision to technical execution, ensuring your systems, people, and platforms are aligned for real impact. 2. 𝗜 𝗯𝗿𝗶𝗱𝗴𝗲 𝗵𝘂𝗺𝗮𝗻-𝗰𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻. Using Customer Experience Design (CXD) principles, I design customer journey's that feel intuitive for users and powerful for teams, solving complex systemic problems in ways that are scalable, automated, and grounded in real customer needs. 3. 𝗜 𝗰𝗿𝗲𝗮𝘁𝗲 𝘀𝗽𝗮𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝘁𝗼 𝗹𝗲𝗮𝗱. By building calm, connected, and scalable infrastructure, I help you break free from operational chaos so you can focus on growth, leadership, and what’s next. ✳️ 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: My HubSpot journey began almost eight years ago at Rezdy . com ; a recent Deloitte Technology Fast 50 awarded SaaS business in the tour and activities space. I worked with them as they sought to break into the US market. ○ I actively tapped into the customer perspective and designed a comprehensive customer journey map, a visual story of customer interactions with the brand (both current and ideal state). Once mapped, I brought scalable improvements to life - validating and deploying bespoke sales support systems/automated workflows required to meet the rapid growth of the business. ○ I also implemented a weighted lead scoring system and lead allocation to sales reps along with key Sales and Onboarding processes into Hubspot CRM in less than 90 days (for an organization of over 120 team members globally), which increased the rate at which leads became customers by 42%. ○ In collaboration with my marketing and sales stakeholders, I deployed Personalized Email Sequences, a series of targeted and timed email templates to nurture contacts over time. This helped mitigate the need for early-stage sales rep involvement, allowing sales reps to focus their time on high intent, sales-ready prospects. ○ I proactively aided US/APAC Regional Sales Managers and Global Head of Sales in building and extending business reporting, dashboarding, and analysis critical to sales pipeline management, individual sales rep performance, and marketing investment decisions. ○ I continuously identified and resolved significant marketing, sales, and onboarding process bottlenecks that impeded the free flow of leads moving through the buyer's journey. ✳️ 𝗚𝗲𝘁 𝗜𝗻 𝗧𝗼𝘂𝗰𝗵: Got an interesting problem to solve? Lets connect!