Duncan R.

I’m a Digital Marketing professional with 5 years of hands-on experience specializing in Affiliate Marketing, Influencer Marketing, Social Media Marketing, Performance Marketing, Content Marketing, and Lead Generation. My skill set is focused on building systems and campaigns that not only grow brand visibility, but also drive measurable business outcomes such as traffic, conversions, and revenue. In Affiliate and Influencer Marketing, I manage end-to-end workflows including creator discovery, outreach, negotiation, onboarding, briefing, content coordination, performance tracking, and long-term relationship management. I focus on selecting partners based on audience alignment and conversion potential rather than vanity metrics, and I’m experienced in connecting influencer and affiliate activity directly to sales and ROI. For Social Media Marketing, I develop and execute content strategies across platforms such as Instagram, TikTok, Facebook, and LinkedIn. This includes content planning, short-form video production, copywriting, community engagement, and performance analysis. I prioritize platform-native content that balances creativity with consistency and brand alignment. In Performance Marketing, I support and manage paid campaigns across channels like Meta, TikTok, and Google, with a strong emphasis on audience targeting, creative testing, optimization, and ROAS-driven decision making. I’m comfortable working within structured frameworks and iterating based on data. My Content Marketing experience includes creating and repurposing content that supports the full funnel from awareness to conversion. I focus on storytelling, hooks, pacing, and clarity to ensure content resonates with the target audience while supporting broader marketing goals. For Lead Generation, I’ve worked on campaigns involving funnels, landing pages, email and SMS follow-ups, and retargeting strategies. I track key metrics, analyze performance, and continuously refine messaging and flows to improve lead quality and conversion rates. Overall, I bring a balanced approach that combines creative execution, analytical thinking, and structured processes, and I’m most effective in roles where I can own initiatives end-to-end while continuously optimizing for growth and results.