Michael John V.
Personal Branding | Social Media & Content Strategist
You already have the expertise. The challenge is turning it into content that gets the right people to notice, trust, and eventually choose you. That's where I come in. I'm MJ, a Social Media & Content Strategist helping founders, consultants, authors, and expert-led businesses build stronger personal and company brands through strategy, content, and social media. I don't just wait for you to tell me what to post. I learn your business, audience, positioning, and voice, then turn your expertise and ideas into a content system that supports where the business is going. I can help with: → Social media strategy & management → Content strategy & planning → Personal branding & thought leadership → LinkedIn content strategy → Audience research & social listening → Content repurposing → Copywriting, captions & content briefs → Community engagement & DM nurturing → Content scheduling & publishing → Performance analysis & optimization A few results from my work: → Doubled an author's audience in 4 months, built a more recognizable content identity, and supported visibility that led to a TEDx speaking opportunity. → Generated 21 leads and influencer partnerships for a Black-owned vintage apparel brand while growing its Instagram presence by 43.9% in 90 days. → Helped financial advisors in wealth management turn Instagram DMs into closed deals through strategic content, engagement, and conversation nurturing. My approach is simple: I don't build content calendars just to keep your brand active. I build the strategy and system behind the content so your expertise keeps working for you even when you're focused on running your business. If you need someone who can think strategically and execute without being told what to do every step of the way, send me a message. I'd be happy to learn about what you're building.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.2k
Billed in all: $9,368$9.4k
$409 in the last 6 months
Across 14 contracts
Earnings, last 30 days
Skill rankings: Top 22% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #42Target Market Research157 freelancers · 🇵🇭 #4Top 27%🇵🇭#4 of 17
- #88Video Strategy247 freelancers · 🇵🇭 #6Top 36%🇵🇭#6 of 26
- #341Lead Nurturing1,019 freelancers · 🇵🇭 #78Top 33%🇵🇭#78 of 223
- #368Marketing Management1,314 freelancers · 🇵🇭 #85Top 28%🇵🇭#85 of 288
- #387Social Media Graphic975 freelancers · 🇵🇭 #109Top 40%🇵🇭#109 of 297
- #1,076Social Media Lead Generation3,113 freelancers · 🇵🇭 #218Top 35%🇵🇭#218 of 580
- #1,104Community Management2,973 freelancers · 🇵🇭 #238Top 37%🇵🇭#238 of 560
- #1,162Branding & Marketing3,758 freelancers · 🇵🇭 #83Top 31%🇵🇭#83 of 238