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Ashley K.
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Ashley K.

Product, UX & Growth Leader | AI Enablement, Training & Go-to-Market

I help teams turn good ideas into products, programs and launches people actually use, and I'd love to help you do the same. A few results I'm proud of: - Head of UX at National University: applicants up 32%, conversion up 44%, task time down 35%. - Healthcare software go-to-market: 19 booked demos and 10 closed deals in 11 days. - Founder of CodeTeachers: 300% growth, 25,000+ learners, 25% higher course completion. - Founder of Waymaker AI: AI products used by 8,000+ people, built hands-on with Claude Code. - NCR Creative Director: led the company's largest financial design project within a $100M+ engagement (Wells Fargo, National Bank of Canada; client work included Sephora, NBC and Target). - Walt Disney World: product manager on an $8M BI program serving 18,000+ users. How I can help: - UX and product: customer journeys, usability reviews, onboarding, conversion, design systems, Figma. - Learning and training: curriculum, instructional design, facilitator guides, workshops and live training (founding faculty at Thinkful; Product Design cohorts at Flatiron with a 100% NPS). - Growth and go-to-market: positioning, launch plans, funnels, email and lifecycle, sales enablement. - AI enablement: practical workflows and team training with Claude, ChatGPT, n8n, Make and Zapier. - Operations: project systems in ClickUp, Monday and HubSpot; former COO of the social network Thoughts. How I work: I listen first, keep things simple and practical, and share clear progress every week. I'm based in Palm Beach, Florida (Eastern Time) and work well with teams in the US and UK. If any of this sounds like a fit, I'd be glad to hear about your project.

🇺🇸West Palm Beach, United States$80/hr100% JSS4.94 (3)Since Aug 2020

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#22,058 / 412k
🇺🇸Country#4,851 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $12k

Total earnings
$162k

Billed in all: $163k

World#20,947 / 412k
🇺🇸Country#4,810 / 62.1k
Per project
$41k

$4.1k in the last 6 months

World#1,502 / 412k
🇺🇸Country#377 / 62.1k
Projects, last 6 months
3

Across 5 contracts

40% fixed60% hourly
World#66,482 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
4

Across 8 contracts

25% fixed75% hourly
World#283,744 / 412k
🇺🇸Country#40,819 / 62.1k

Earnings, last 30 days

$163kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$160k$162k$164k$166kOct 9Oct 24Nov 8

Skill rankings: Top 5% in Curriculum Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #16Workshop Facilitation207 freelancers · 🇺🇸 #6Top 8%
  2. #36Curriculum Design699 freelancers · 🇺🇸 #26Top 5%
  3. #37Elearning Design574 freelancers · 🇺🇸 #17Top 6%
  4. #46Product Marketing661 freelancers · 🇺🇸 #17Top 7%
  5. #80Go-to-Market Strategy820 freelancers · 🇺🇸 #33Top 10%
  6. #113Instructional Design1,486 freelancers · 🇺🇸 #55Top 8%
  7. #122Training & Development1,511 freelancers · 🇺🇸 #55Top 8%
  8. #148Startup Consulting1,584 freelancers · 🇺🇸 #81Top 9%