Ashley K.
Product, UX & Growth Leader | AI Enablement, Training & Go-to-Market
I help teams turn good ideas into products, programs and launches people actually use, and I'd love to help you do the same. A few results I'm proud of: - Head of UX at National University: applicants up 32%, conversion up 44%, task time down 35%. - Healthcare software go-to-market: 19 booked demos and 10 closed deals in 11 days. - Founder of CodeTeachers: 300% growth, 25,000+ learners, 25% higher course completion. - Founder of Waymaker AI: AI products used by 8,000+ people, built hands-on with Claude Code. - NCR Creative Director: led the company's largest financial design project within a $100M+ engagement (Wells Fargo, National Bank of Canada; client work included Sephora, NBC and Target). - Walt Disney World: product manager on an $8M BI program serving 18,000+ users. How I can help: - UX and product: customer journeys, usability reviews, onboarding, conversion, design systems, Figma. - Learning and training: curriculum, instructional design, facilitator guides, workshops and live training (founding faculty at Thinkful; Product Design cohorts at Flatiron with a 100% NPS). - Growth and go-to-market: positioning, launch plans, funnels, email and lifecycle, sales enablement. - AI enablement: practical workflows and team training with Claude, ChatGPT, n8n, Make and Zapier. - Operations: project systems in ClickUp, Monday and HubSpot; former COO of the social network Thoughts. How I work: I listen first, keep things simple and practical, and share clear progress every week. I'm based in Palm Beach, Florida (Eastern Time) and work well with teams in the US and UK. If any of this sounds like a fit, I'd be glad to hear about your project.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $12k
Billed in all: $163,494$163k
$4.1k in the last 6 months
Across 5 contracts
Across 8 contracts
Earnings, last 30 days
Skill rankings: Top 5% in Curriculum Design
Ranked by MRR among everyone on Upwork with the skill.
- #16Workshop Facilitation207 freelancers · 🇺🇸 #6Top 8%🇺🇸#6 of 79
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- #37Elearning Design574 freelancers · 🇺🇸 #17Top 6%🇺🇸#17 of 176
- #46Product Marketing661 freelancers · 🇺🇸 #17Top 7%🇺🇸#17 of 214
- #80Go-to-Market Strategy820 freelancers · 🇺🇸 #33Top 10%🇺🇸#33 of 251
- #113Instructional Design1,486 freelancers · 🇺🇸 #55Top 8%🇺🇸#55 of 637
- #122Training & Development1,511 freelancers · 🇺🇸 #55Top 8%🇺🇸#55 of 533
- #148Startup Consulting1,584 freelancers · 🇺🇸 #81Top 9%🇺🇸#81 of 635