Daniel S.

One client spent months trying to get call tracking working as Google Ads conversions. Nobody could make it work. I set it up in a week — call volume grew 400% as Smart Bidding finally had real conversion signals to optimize on. Another client needed Meta CAPI on a custom multi-domain site — a setup most specialists won't touch. I implemented server-side tracking via Stape with an Event Match Quality score of 𝟴.𝟴 on purchase events. I've done this for 𝟏𝟓𝟎+ clients on Upwork, including setups tracking over 𝟭𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀/𝗺𝗼𝗻𝘁𝗵. ――――――――――――――――――――― 𝗦𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘃𝗶𝗮 𝗦𝘁𝗮𝗽𝗲 𝗶𝘀 𝗺𝘆 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆. Stape is my sGTM provider of choice — it gives you a managed server-side container without the complexity of self-hosted Google Cloud, with production-ready templates for every major ad platform. I use it to build complete server-side tracking infrastructures: 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀, 𝗚𝗔𝟰 𝘀𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲, TikTok CAPI, LinkedIn, Reddit, and Pinterest — all with proper browser-to-server 𝗱𝗲𝗱𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻, DataLayer configuration, and 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮 compliance. Client-side pixels lose 20–40% of events to ad blockers and browser restrictions. Server-side tracking via Stape sends conversion events directly from the server — so you capture what browsers block, your EMQ scores improve, and your ad platforms bid on accurate data. ――――――――――――――――――――― 🛒 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 (𝗦𝗵𝗼𝗽𝗶𝗳𝘆, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗖𝘂𝘀𝘁𝗼𝗺 𝗦𝘁𝗼𝗿𝗲𝘀) For e-commerce, I build full Enhanced Ecommerce tracking through a custom 𝗗𝗮𝘁𝗮𝗟𝗮𝘆𝗲𝗿 — product views, add_to_cart, begin_checkout, purchase — mapped cleanly into 𝗚𝗔𝟰 via 𝗚𝗧𝗠, with revenue, item quantity, transaction ID, and coupon tracking. On top of that, server-side 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜 and 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 via Stape give your ad platforms the first-party purchase data they need for Smart Bidding. I work with Shopify, WooCommerce, Webflow, and custom-built storefronts. Cross-domain and cross-subdomain setups — including complex multi-domain configurations where client-side pixels fail completely — are a regular part of my work. ――――――――――――――――――――― 🔁 𝗦𝗮𝗮𝗦 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 SaaS funnels need tracking that goes beyond pageviews. I map trial starts, onboarding steps, feature usage, upgrade events, and form submissions — all configured in 𝗚𝗔𝟰 via 𝗚𝗧𝗠 with proper conversion logic for Google Ads Smart Bidding. Server-side tagging via 𝗦𝘁𝗮𝗽𝗲 handles cross-subdomain attribution and CRM event integration for SaaS products running across multiple domains. ――――――――――――――――――――― 🏢 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 I work as a technical tracking partner for agencies that need reliable server-side implementations for their clients — 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜, 𝗚𝗔𝟰, 𝗚𝗧𝗠, 𝗦𝘁𝗮𝗽𝗲 — with clean documentation your team can maintain, hand off, and build on. ――――――――――――――――――――― 🔒 𝗣𝗿𝗶𝘃𝗮𝗰𝘆-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 For clients in regulated markets — EU, EEA, UK — I implement GDPR-compliant tracking with 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮 via GTM and full CMP integration: Cookiebot, CookieYes, OneTrust, Usercentrics, Didomi. Conditional tag firing, TCF 2.0 support, and modeled conversion data for Google Ads where consent is restricted. ――――――――――――――――――――― 📊 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 Clean tracking data is only useful if your team can read it. I build 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 dashboards that connect GA4, Google Ads, Meta Ads, and other sources — ROAS by channel, funnel drop-off, creative performance, and revenue attribution in one place. No more switching between platforms. ――――――――――――――――――――― 🧰 𝗙𝘂𝗹𝗹 𝗦𝘁𝗮𝗰𝗸 Server-side GTM via Stape · Google Cloud (GCP) · Google Analytics 4 · Google Tag Manager · Meta Pixel and CAPI · Google Ads Enhanced Conversions · TikTok Pixel and CAPI · LinkedIn Insight Tag · Microsoft UET · Reddit Pixel · Pinterest Tag · Consent Mode v2 · Cookiebot · CookieYes · OneTrust · Usercentrics · DataLayer · Shopify · WooCommerce · Webflow · WordPress · Looker Studio · Supermetrics ――――――――――――――――――――― 𝗪𝗵𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗶𝗿𝗲 𝗺𝗲: ▪️ Server-side expertise with Stape — not just GA4 event setup ▪️ I fix what others can't: multi-domain CAPI, call tracking, deduplication, cross-subdomain attribution ▪️ Every setup is documented — no black-box solutions ▪️ 150+ Upwork projects, 10M+ users/month tracked ▪️ Fast communication, clean delivery, trusted by agencies and global brands ――――――――――――――――――――― Send a message — I'll review you