Nico R.

I help businesses turn ad spend into real revenue by building and managing Google and Meta ad campaigns that bring in customers, bookings and sales. Send me an invite or drop me a message and I'll send you back a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. 🏆 Top Rated | 100% Job Success | $100k+ earned on Upwork 📈 Over a decade in marketing and paid media 💰 Real client results, not vanity metrics I help e-commerce brands, local and service-based businesses turn paid advertising into predictable growth. Whether you're scaling what's working, launching from scratch, or fixing campaigns that aren't converting, I bring the strategy and the execution. Recent results: • An e-commerce client gained a 10x return on roughly £5k/month in Google and Meta spend generating over £50k+ additional revenue in just one month • A local service business I built myself has generated £400k in revenue in under two years, with Google Ads as the main driver • A local service based business business I manage Google Ads for went from generating 2 qualified appointments to over 10 per week • Organic client posts have passed 1M+ views and added 500+ followers from a single post Paid advertising that performs. I run Google and Meta campaigns from cold prospecting to retargeting with proper conversion tracking, ongoing optimisation, and a focus on the metrics that move your bottom line: ROAS, CPA and revenue. Built around your funnel. Awareness, consideration, conversion, each stage needs different targeting and creative. I build campaigns that move buyers through your funnel, not just dump traffic at the top. Creative that converts. Creative fatigue kills campaigns. I test hooks, angles and formats from video, static to carousel, so we keep what converts and cut what doesn't. Content that gets seen. Beyond ads, I create and manage organic social content that performs, short-form video, graphic design, and full account management across Instagram, TikTok, Facebook and more. Recent client posts have passed 1M+ views and added 500+ followers from a single post. Whether you need paid and organic running together as one engine, or simply want your socials managed with more consistency and strategy, I can help. Reporting you can actually read. Clear updates on what's working, what's not, and what we're doing about it, so your brand stays consistent everywhere and you always know where your money's going. What clients say: ⭐⭐⭐⭐⭐ "Nico completely transformed our ad performance. We started getting consistent leads and could finally see where our money was going and what was actually working." ⭐⭐⭐⭐⭐ "Nico understands paid advertising on a deeper level than most marketers we've worked with. From targeting to optimisation, the campaigns felt strategic from day one and the results backed it up." ⭐⭐⭐⭐⭐ "Nico took the stress off our plate and made content that actually connects with our audience." ⭐⭐⭐⭐⭐ "Nico's demonstrated a deep understanding of how different platforms operate, leveraging algorithms to maximise engagement." Before going full-time freelance, I spent four years at Universal Music Group and three years at the BBC. At UMG, I'm formally credited as Production Coordinator on major releases including the No Time To Die (James Bond) soundtrack and Grammy-award-winning albums. At the BBC, I managed where paid ad budget was spent across the youth networks and worked across major campaigns. I'm also certified across Google, Meta, TikTok, Pinterest, LinkedIn and X paid platforms, plus CompTIA A+ and Microsoft. If you're ready to turn ad spend into revenue, send me a message and let's jump on a call. Core skills: Google Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Shopping, Performance Max, Display Ads, YouTube Ads, PPC, Paid Search, Paid Social, Media Buying, Performance Marketing, Campaign Management, Campaign Scaling, Audience Targeting, Audience Research, Retargeting, Remarketing, Lookalike Audiences, A/B Testing, Conversion Tracking, Conversion Rate Optimization, Google Analytics, GA4, Google Tag Manager, Facebook Pixel, ROAS Optimisation, CPA Optimisation, Lead Generation, E-commerce Marketing, Shopify Marketing, DTC Marketing, Search Engine Marketing, Local SEO, Google Business Profile, Email Marketing, Social Media Management, Social Media Marketing, Social Media Strategy, Content Creation, Short Form Video, Reels, Video Editing, TikTok Marketing, LinkedIn Marketing, YouTube Marketing, Pinterest Marketing, Graphic Design, Brand Design, Adobe Photoshop, Adobe Premiere Pro, Canva, CapCut, OpenAI Ads, ChatGPT Ads.