Sean P.

E-commerce stores often lose revenue in places that are easy to miss — gaps in SEO fundamentals, incomplete tracking, or marketing workflows (email, CRM, ERP, etc.) that were never properly automated. I help brands find, fix, maintain, and scale those gaps. I'm a technical digital marketing professional with 10+ years of experience working across the full marketing stack — from SEO and paid media to analytics infrastructure, integrations, and front-end code. My background sits at the intersection of marketing strategy and technical execution, which means I can audit a problem, diagnose the root cause, and ship the fix without needing to hand off between teams. What I work on: E-Commerce Performance Management — GA4 and GTM implementation, Core Web Vitals audits, conversion funnel instrumentation, paid media reporting (Google Ads, Meta, TikTok), and merchandising data analysis. I focus on building the measurement layer first, so decisions are grounded in accurate data. Search Engine Optimization — Technical SEO audits, schema and structured data, site architecture, Core Web Vitals, local SEO, and content operations. I deliver implementations, not just recommendations. Automations, Integrations & Email — Klaviyo (and other email tools) flow architecture, Zapier automations, custom API integrations (POS, inventory, CRM, fulfillment), and Shopify/WooCommerce customization. A bit of background: - 60+ completed Upwork engagements across SEO, integrations, and e-commerce builds - 5-star client feedback across the board - Work spanning conversion-focused rebuilds, custom platform integrations, and organic growth campaigns If you're a founder, marketing lead, or someone responsible for e-commerce performance and want a clear-eyed look at what's working and what isn't, I'd be happy to talk through it.