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Awais S.

Awais S.

Logo and Brand Identity Designer | Packaging and Graphic Design

Your product deserves branding and packaging that feel clear, professional, and easy to recognize. I help startups, growing businesses, and established product-led brands create premium Packaging Design and Brand Identity systems that remain consistent across label and packaging, websites, Amazon listings, social media, and marketing materials. With 10 years of professional experience, I have completed 100+ packaging projects and more than 10 complete brand design projects for clients across international markets. Building a brand is not only about creating an attractive logo or product label. It is about creating a clear visual system that helps the business look credible, authentic, and consistent as it grows. Every project begins with understanding your product, audience, competitors, market position, and business goals. For an existing brand, I identify what should be preserved, what feels inconsistent, and what needs to improve before redesign begins. For a new brand development, I establish a clear strategic and visual art direction before moving into Brand Identity or Packaging Design. This prevents random design exploration and creates a stronger foundation for the final work. You receive thoughtful concepts, and organized files prepared for digital use, printing, production, or vendor handoff. I work primarily with beauty, skincare, wellness, food and beverage, lifestyle, fashion, e-commerce, and other product-led brands. Core Services and Capabilities – Packaging Design and Label Design – Brand Identity and Logo Design – Brand Strategy and Audits – Multi-SKU Packaging Systems – Brand Guidelines and Visual Identity – Packaging Dielines and Print-Ready Files – Amazon Listing Images and A+ Content – Figma and Webflow Website Design – Webflow and Shopify Website development – Social Media and Advertising Creatives – AI Product Visuals and Image Editing Design and Production Tools – Adobe Illustrator, Adobe Photoshop – Figma, UX&UI – Webflow – Professional AI image-generation tools Why Brands Trust Me – 10+ years of professional design experience – 100+ packaging projects completed – 10+ complete brand identity projects delivered – Strong packaging and production knowledge – Strategic thinking with premium aesthetics – Clear communication and reliable delivery – Editable, print-ready, vender-ready, post-ready files Whether you are launching a new product, improving outdated packaging, expanding into additional SKUs, or building a complete brand identity. I can help you create a visual system that feels distinctive, commercially relevant, and ready to grow. Send me your current packaging, website, brand identity, project brief, and I will help you identify the clearest direction forward and become a reliable visual partner for your brand. You can also come to me with an early-stage business or product, and I will help you translate it into a clear brand direction and a market-ready visual identity with real time conversions.

🇳🇱Amsterdam, Netherlands$35/hr100% JSS4.91 (83)Since Sep 2020
GlobeUpwork

Earnings and projects

MRR
$41

Last 6 months ÷ 6

World#154,106 / 412k
🇳🇱Country#422 / 1,538
Revenue, last 30 days
$0

Last 6 months: $247

Total earnings
$37k

Billed in all: $37k

World#96,363 / 412k
🇳🇱Country#290 / 1,538
Per project
$278

$247 in the last 6 months

World#237,850 / 412k
🇳🇱Country#909 / 1,538
Projects, last 6 months
1
100% fixed0% hourly
World#128,096 / 412k
🇳🇱Country#346 / 1,538
Projects in all
132

Across 144 contracts

87% fixed13% hourly
World#18,961 / 412k
🇳🇱Country#49 / 1,538

Earnings, last 30 days

$36.9kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$36.0k$36.5k$37.0k$37.5kOct 8Oct 23Nov 7

Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 33% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #215Brand Style Guide427 freelancers · 🇳🇱 #2Top 50%
  2. #362Brand Positioning909 freelancers · 🇳🇱 #5Top 40%
  3. #424Brand Marketing1,198 freelancers · 🇳🇱 #2Top 35%
  4. #450Visual Identity815 freelancers · 🇳🇱 #2Top 55%
  5. #843Digital Marketing Materials1,754 freelancers · 🇳🇱 #4Top 48%
  6. #897Label & Packaging Design2,014 freelancers · 🇳🇱 #2Top 45%
  7. #944Brand Guidelines2,070 freelancers · 🇳🇱 #5Top 46%
  8. #1,046Brand Design2,324 freelancers · 🇳🇱 #5Top 45%