Aviv K.

Creative strategy and media buying for DTC brands on Meta. 8 years in direct response, 8 figures in paid ad spend, mostly US supplements and consumer products. How I work I start with the account and the customer, not the creative. Where spend is going, which angles have actually carried volume, what's fatiguing, and where the funnel loses people. Then customer research — reviews, forums, competitor ad libraries — to build a bank of angles organised by awareness level and belief rather than by format. From there it's briefs. Hook, angle, who it's for and what they already believe, visual direction with references, copy and headline, and the specific thing being tested. My editors turn those into launch-ready ads with multiple hooks per concept. Tests run one variable at a time so the result means something. Winners get iterated instead of replaced, and the account stays structured so it holds learning instead of resetting. What I cover, with a team behind me Creative strategy — angle development, hooks, testing roadmap Media buying — account structure, scaling, budget allocation Creative production — briefs to finished ads, multiple hooks per concept, fast turnaround Funnel and analysis — offer structure, CRO, where margin is leaking Who this fits Brands already spending, with a product and offer that convert, that need a steady supply of quality creative and someone to direct it. Engagements Creative Pipeline — strategy and production feeding your existing buyer. Full Management — creative, buying, and the analysis connecting them.