Peta O.
Brand Messaging Strategist and Conversion Copywriter
Having a great offer isn't enough to build a successful business. You need to know how to talk about it. And that's where I come in - the partner who takes your brilliant idea and frames it in exactly the right way. When you're lost in customer personas, competitor research, and notes from the UX department, it's impossible to push your head above the parapet and get the perspective you need. I am the queen of making order out of chaos. With my empathy-led approach, developed over 15 years as a youth worker, I transform confusion into clarity. I work with: - Startups and SaaS companies cutting through complexity - Coaches and consultants with growing audiences - Health and wellness brands prioritising authentic connection - E-commerce businesses with purpose-driven missions What I Offer: 1. Brand Messaging Strategy - Get crystal clear on how to position your brand, communicate your value, and stand out in your space. 2. Tone of Voice Development - Define a voice so distinct that anyone can confidently write like you without constant revisions. 3. Website Copy That Converts - If your offer is life-changing but your website isn't selling, I fix that. All the way down to the micro copy 4. Sales Pages & Email Sequences - Craft compelling pathways that build trust and drive action. With each client, I follow my proven approach: - Deep brand discovery to capture your essence - Audience and competitor research - Voice of Customer research to increase conversions - Creating key messages that resonate with your ideal audience - Delivering conversion-focused content that builds connection The best brands don't scream for attention. They create connection. They make people feel heard, understood, and supported. Ready to find the perfect words for your brand? Let's talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.1k
Billed in all: $215,829$216k
$1.6k in the last 6 months
Across 61 contracts
Earnings, last 30 days
Skill rankings: Top 12% in Website Content
Ranked by MRR among everyone on Upwork with the skill.
- #30Messaging Framework124 freelancers · 🇬🇧 #4Top 24%🇬🇧#4 of 11
- #105Product Page716 freelancers · 🇬🇧 #3Top 15%🇬🇧#3 of 36
- #109Sales Writing897 freelancers · 🇬🇧 #8Top 12%🇬🇧#8 of 75
- #121Sales & Marketing Collateral527 freelancers · 🇬🇧 #8Top 23%🇬🇧#8 of 19
- #125Email Marketing Consultation464 freelancers · 🇬🇧 #11Top 27%🇬🇧#11 of 30
- #176Marketing Consulting836 freelancers · 🇬🇧 #13Top 21%🇬🇧#13 of 56
- #190Brand Positioning909 freelancers · 🇬🇧 #13Top 21%🇬🇧#13 of 53
- #208Content Marketing Strategy1,307 freelancers · 🇬🇧 #9Top 16%🇬🇧#9 of 64