Rachel K.

Hello. My name is Rachel Keller, and I help small and growing organizations figure out what they should be doing with their marketing and then get it done. I have been a professional marketer since 2012, developing and executing strategies across email, social media, paid advertising, content, websites, automation, and lead generation. With many of my clients, I serve as their go-to marketing resource, helping turn business goals into campaigns and then managing the execution from start to finish. My experience includes: - Marketing strategy: I develop marketing plans based on your audience, goals, sales process, and past performance. I’m a big believer in using data to determine what to do more of, what to change, and what isn't worth continuing. - HubSpot & marketing automation: I have used HubSpot throughout my career, including Marketing Hub, Sales Hub, CRM, email marketing, segmentation, forms, workflows, automation, campaign tracking, and reporting. I help companies make better use of HubSpot and reduce unnecessary manual work. - Event marketing: I have extensive experience marketing conferences, webinars, and professional events. I've developed campaigns to attract attendees, sponsors, speakers, partners, and other key audiences using email, social media, paid advertising, content, and partner promotions. - Email marketing: I develop and execute email campaigns, nurture sequences, newsletters, promotional campaigns, segmentation strategies, subject line tests, and automations using platforms including HubSpot, Mailchimp, Constant Contact, and others. - Social media marketing: I create social posts for LinkedIn, Facebook, Instagram, X, and TikTok with content including thought leadership, company updates, event promotions, and other content designed to keep organizations in front of their audiences. - Paid advertising: I have experience managing LinkedIn Ads, Google Ads, and Meta campaigns for lead generation, event registrations, brand awareness, and retargeting. I’m comfortable working independently or as an extension of an existing team. You can bring me a specific project that needs to get done, or a broader goal that I can develop the strategy for and help put it into action. I work primarily on an hourly basis, which gives clients the flexibility to use me where they need me most without committing to a large retainer. If you're looking for someone who can think strategically but is also willing to get into the details and execute the work, I'd love to hear about what you're working on.