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Ivan P.
Expert-Vetted

Ivan P.

Conversion Rate Optimization: Turning Traffic Into Revenue With Data

CRO and A/B testing start where traffic stops meeting expectations. You're already buying traffic, but conversions fluctuate, funnels underperform, and growth feels less predictable than it should. You sense the potential is there—you just can't capture it. That's where Conversion Rate Optimization actually matters. ‼️If performance doesn't improve as agreed, I refund 100% of the contract cost.‼️ CRO isn't about changing button colors. It's about understanding where user expectations break inside your funnel and fixing those gaps with data, not opinions. I analyze behavior end-to-end, identify the real bottlenecks blocking revenue, and systematically remove them. These issues rarely show up visually—they sit at the intersection of intent, friction, trust, and decision-making. Six years ago, I built my own e-commerce business in a ruthlessly competitive niche. Every mistake was expensive, which pushed me into analytics and CRO as survival, not theory. That experience taught me what works when real money is on the line. I work with SaaS, e-commerce, apps, and software products where traffic exists but performance doesn't match potential. I don't replace your traffic sources—I make them work the way you expected them to. I'm one of the more expensive specialists in this field, and that's intentional. CRO isn't a cost—it's an investment in revenue you don't have to re-buy. A 5% conversion uplift means 5% more revenue from the same traffic, with zero additional acquisition cost. For a typical e-commerce business with $100K monthly revenue and 30% margins, CRO pays for itself within two months. Unlike paid traffic, CRO compounds. The changes are stable, the uplift remains, and results don't disappear when ads stop. Ready to close the gap? Let's talk.

🇬🇪Batumi, Georgia$145/hr100% JSS4.98 (64)Since Sep 2020
GlobeUpwork

Earnings and projects

MRR
$1.9k

Last 6 months ÷ 6

World#23,900 / 412k
🇬🇪Country#106 / 1,627
Revenue, last 30 days
$1.2k

Last 6 months: $11k

World#38,018 / 412k
🇬🇪Country#149 / 1,627
Total earnings
$380k

Billed in all: $393k

World#4,927 / 412k
🇬🇪Country#44 / 1,627
Per project
$2.6k

$1.3k in the last 6 months

World#63,042 / 412k
🇬🇪Country#314 / 1,627
Projects, last 6 months
9

Across 13 contracts

23% fixed77% hourly
World#21,107 / 412k
🇬🇪Country#69 / 1,627
Projects in all
147

Across 164 contracts

33% fixed67% hourly
World#16,253 / 412k
🇬🇪Country#55 / 1,627

Earnings, last 30 days

$393k+$1.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$392k$393k$394kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Lead Generation Analysis

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Conversion Report72 freelancers · 🇬🇪 #1Top 14%
  2. #11Google Optimize114 freelancers · 🇬🇪 #1Top 10%
  3. #12Mathematical Optimization171 freelancers · 🇬🇪 #1Top 7%
  4. #14Growth Analytics167 freelancers · 🇬🇪 #1Top 8%
  5. #21Funnel Testing256 freelancers · 🇬🇪 #1Top 8%
  6. #25Lead Generation Analysis587 freelancers · 🇬🇪 #1Top 4%
  7. #29Landing Page Audit246 freelancers · 🇬🇪 #1Top 12%
  8. #38Quantitative Analysis687 freelancers · 🇬🇪 #1Top 6%