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Afolabi I.
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Afolabi I.

Amazon Book Marketing & Promotion Specialist | KDP & Sales

I help authors get more visibility for their books, reach the right readers, and build a stronger presence across Amazon, social media, Goodreads, and other promotional channels. I have been working in book marketing for more than 3 years, supporting 40+ authors and promoting 100+ books across different genres, including romance, nonfiction, memoir, autobiography, self-help, children's books, Christian/religious, historical, fantasy, business, and fiction. My work covers both the creative and marketing side of book promotion. I can help with Amazon listing optimization, keyword research, Amazon SEO, Amazon Ads, social media promotion, book launch strategy, reader outreach, review campaigns, content creation, and book trailers. WHAT I DO FOR AUTHORS Amazon KDP & Amazon Book Marketing • Amazon KDP publishing support • Amazon book promotion • Amazon listing optimization • Amazon SEO • Keyword research • Category research and selection • Title and subtitle optimization • Metadata optimization • Book description optimization • Amazon product page improvements • Amazon Ads campaign setup and management • Keyword and competitor targeting • Search-term research • Negative keyword strategy • Bid and budget management • Amazon ranking improvement • Sales page and storefront optimization • Storefront Makeover BOOK LAUNCH & PROMOTION For authors preparing to release a book or looking to give an existing title more attention, I can help with: • Book launch strategy • Pre-launch planning • Launch campaigns • 30-day and 60-day promotional strategies • Book promotion plans • Target audience research • Reader acquisition • Audience growth • Sales growth strategies • Ongoing book marketing campaigns • Marketing performance tracking SOCIAL MEDIA BOOK PROMOTION I create and manage book-focused content for platforms such as Instagram, Facebook, TikTok, YouTube, BookTok, Bookstagram, and Goodreads. Depending on the project, this can include social media content, Reels, short-form videos, captions, graphics, promotional campaigns, reader engagement, and content calendars built around the book and its target readers. READER, REVIEW & INFLUENCER OUTREACH Getting a book in front of the right people often requires more than advertising. I also work on: • Reader outreach • Influencer outreach • Book reviewer outreach • ARC campaigns • Review campaigns • Reader communities • BookTok and Bookstagram outreach • Podcast outreach • Media outreach • Author/book publicity • Community and organization outreach • Email campaigns • Audience building CREATIVE BOOK MARKETING I also use creative content to help authors present their books professionally and attract attention online. This includes: • Book trailers • Promotional graphics • Social media creatives • Short-form promotional videos • Book launch content • Spotlight Media Placement • Author promotional content • Campaign creative WHAT I FOCUS ON I don't believe book marketing is just about posting something on social media and hoping people notice it. The goal is to put the right pieces together — a strong Amazon presence, relevant keywords and categories, useful content, targeted advertising, reader outreach, and consistent promotion. Depending on the book and its goals, my work can help improve visibility, reader engagement, reviews, traffic, audience growth, leads, campaign performance, Amazon ranking, and book sales. I also believe in using legitimate marketing methods. I don't rely on fake engagement, artificial traffic, or shortcuts that can put an author's book or account at risk. WHY WORK WITH ME? I've promoted more than 100 books and worked with 40+ authors across different genres. That experience has taught me that there isn't one marketing formula that works for every book. A romance book may need a different approach from a memoir. A children's book may need different outreach from a business book or historical nonfiction title. That's why I look at the book, the target audience, the current Amazon presence, and the author's goals before deciding where the marketing effort should go. If you need help with book marketing, Amazon KDP, Amazon Ads, Amazon SEO, book promotion, social media marketing, book launch strategy, reader outreach, or ongoing promotional campaigns, I can help you build and execute a strategy around your book.

🇳🇬Offa, Nigeria$30/hr100% JSS5.00 (2)Since Sep 2020

Earnings and projects

MRR
$2.9k

Last 6 months ÷ 2, the fewest it counts (since Sep 2026)

World#13,162 / 412k
🇳🇬Country#136 / 13.8k
Revenue, last 30 days
$4.7k

Last 6 months: $5.9k

World#6,182 / 412k
🇳🇬Country#43 / 13.8k
Total earnings
$5.9k
World#240,168 / 412k
🇳🇬Country#5,538 / 13.8k
Per project
$594

$652 in the last 6 months

World#167,164 / 412k
🇳🇬Country#3,532 / 13.8k
Projects, last 6 months
9
100% fixed0% hourly
World#21,105 / 412k
🇳🇬Country#1,418 / 13.8k
Projects in all
10
100% fixed0% hourly
World#201,797 / 412k
🇳🇬Country#7,328 / 13.8k

Earnings, last 30 days

$5.9k+$4.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$0$2.5k$5.0k$7.5kOct 8Oct 23Nov 7

Skill rankings: Top 1% in Children's Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. 2Audiobook Promotion47 freelancers · 🇳🇬 #2Top 4%
  2. #5Children's Writing405 freelancers · 🇳🇬 #1Top 1%
  3. #5Book Trailer109 freelancers · 🇳🇬 #3Top 5%
  4. #12Sales Promotion283 freelancers · 🇳🇬 #1Top 4%
  5. #14Book Marketing332 freelancers · 🇳🇬 #4Top 4%
  6. #43Amazon SEO858 freelancers · 🇳🇬 #1Top 5%
  7. #63Keyword Research1,930 freelancers · 🇳🇬 #1Top 3%
  8. #70Amazon Advertising Console1,220 freelancers · 🇳🇬 #1Top 6%