Michelle M.

With 12+ years of hands-on design and eCommerce experience, I’ve worked with 50+ businesses, ranging from independent startups to global brands like Tefal and Moulinex. I build, customize, and support Shopify stores, from new launches to the ongoing improvements an established store needs. Top Rated Plus, 7,000+ hours on Upwork, 100% Job Success, and trained through Shopify Academy’s Development Fundamentals program (see Certifications). I work with clients in English, French, and Arabic, across the US, the UAE, France, and Switzerland. Here’s what I bring to the table: 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼 𝗕𝗲𝘀𝘁 ➤ Shopify store setup, customization, and redesigns ➤ Custom themes, Liquid sections, and product templates ➤ Mobile-first UI/UX for homepages, navigation, and product pages ➤ Subscription stores for B2C and B2B customers ➤ Speed optimization and Core Web Vitals improvements ➤ App setup: reviews, subscriptions, discounts, Klaviyo email flows ➤ Product catalog setup, imports, and launch preparation ➤ Branding, product imagery, and marketing visuals 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 ➤ US brand: B2B and B2C subscription store with a streamlined purchase and subscription flow ➤ Coffee brand: subscription store design and build, plus later homepage updates ➤ UAE multi-brand swimwear retailer: catalog setup, product page customization, and matching-set discounts ➤ Swiss home brand: SEO recovery after a WordPress-to-Shopify migration for a French-language store ➤ Skincare brand: homepage redesign with clearer hierarchy and “Shop by Skin Concern” navigation ➤ Also: a women-in-trades magazine and merch store, a French luxury brand, a Dubai hygiene company, and a wall-art brand 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 Four years producing visuals and designs for Groupe SEB brands (Tefal, Moulinex, WMF, Krups, Rowenta): ➤ Tefal: 3D retail displays and planograms for GCC stores, packaging stickers, and an in-store stand and totem ➤ Moulinex: English and Arabic retailer flyers for the MENA region ➤ Also: Amazon-ready product visuals for a UAE perfume brand 𝗧𝗼𝗼𝗹𝘀 & 𝗧𝗲𝗰𝗵 𝗜 𝗨𝘀𝗲 ➤Custom Shopify store development ➤Shopify 2.0 theme development & customization ➤Liquid, HTML, CSS & JavaScript ➤Custom sections, blocks & templates ➤Metafields, metaobjects & dynamic content ➤Product, collection, cart & variant functionality ➤Theme migration, maintenance & troubleshooting ➤Safe duplicate-theme development with Git workflows ➤PageFly, Shogun, Zipify, Recharge, Appstle, Judge.me ➤ Klaviyo, Hotjar ➤ Figma, Adobe Illustrator, Photoshop 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 For brands that need regular help, I work through a shared list of priorities: theme fixes, new sections, product and collection updates, app adjustments, and mobile improvements. We agree on scope and estimated hours before starting, so you always know what’s being worked on and what comes next. Some of my client relationships have lasted over five years. 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 I clarify the requirement, recommend a practical approach, and test the result on desktop and mobile. I flag limitations early and keep you updated throughout. 𝗟𝗲𝘁’𝘀 𝗚𝗲𝘁 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 Send me your Shopify store URL, the main thing you want to improve, and your deadline. I’ll suggest a starting point and an estimated scope.