Skip to content
BackNov 8
Arthur L.
Upwork badge

Arthur L.

Google Tag Manager Certified | Google Analytics | GTM | Google ADs

Google Tag Manager expert | GTM | GA4 | Server-side tagging | Conversion Tracking ✅ **Where can I help?** 🔥 I help ecommerce and lead generation businesses fix broken tracking, recover lost conversions, and build reliable GA4, GTM, and server-side tagging setups. Using Google Tag Manager and Google Analytics, I assist companies in improving conversion tracking, establishing precise statistics, and identifying the precise sources of profit. My clients grow outcomes predictably and increase conversion accuracy to 95%. 🔥 Do you want to be able to know exactly where your money is going, which channels are profitable, and what steps your customers take before making a purchase? I able to bring Modern Google Tag Manager solutions to your business. I'm the ideal fit for you. I have over seven years of expertise as a digital analytics specialist, and over 300 businesses rely on me to create reliable tracking systems using GTM, including complex conversion tracking. enhanced conversion, cookie consent, proper tracking attribution for e-commerce and leadgen niches, and make data-driven marketing decisions. ✅ Here are some of my most recent projects' highlights: Set up advanced e-commerce and server-side tracking for Google Analytics via Google Tag Manager for a Shopify store with more than 3,000 products and 28,000 daily visits. Include cookie consent v2. Assisted a German business in switching from manual data collecting to automated dashboards by configuring Google Analytics 4, data pipelines, and Google Tag Manager for server-side tagging, which resulted in an 80% reduction in reporting time and a +32% increase in event accuracy. Helped international businesses with 500,000 monthly visitors to avoid splitting data by different Google Analytics accounts by setting up unified GA4 for all 6 websites via Google Tag Manager, created smart filters to easily understand data across countries. As an official Stape partner, I helped over 50 companies switch their tracking setup to the most advanced solution, where we were able to reach 85-95% event accuracy for ecommerce and lead-gen businesses using client-side and server-side GTM. Helper to ECO-Shop switch from client side to server-side via Google Tag Manager and configure Google Analytics for better monitoring and conversion attribution, plus added privacy consent v2 to follow EU regulation. Resulting in a +73% increase in ROAS right after setup. ⚡️ **My skills, experience and approach:** My areas of expertise are identifying weaknesses in analytics configurations, repairing lost events, and establishing reliable data connections between systems using GTM. There is a business purpose for each tag, trigger, and event. I consider my clients as partners. I look into their objectives and difficulties, stick to KPIs, and produce clear and measurable results. Transforming complexity into clarity is the sole purpose of reliable data. ⚡️ The services I provide: 📈 Google Tag Manager setup (client‑side and server‑side) 📈 Google Analytics configuration and data migration 📈 Enhanced e‑commerce and conversion tracking 📈 Event tracking for forms, scrolls, videos, and clicks 📈 DataLayer setup and debugging 📈 Cross‑domain and subdomain tracking 📈 Conversion API and first‑party data tracking 📈 Looker Studio dashboards and visualization 📈 Proper cookie / privacy consent v2 - Base and Advanced 🧠 I never stop learning and hold certifications in: 🔶 Trained in Google Tag Manager at CXL 🔶 Google Tag Manager (GTM) local Ukraine online courses 🔶 Google Analytics at CXL 🔶 Data‑Driven Marketing 💬 What clients say about me: "Artur has advanced expertise in Google Tag Manager! Helped to configure Google Tag Manager and Google Analytics, set up with multiple pixels – and all my leads are accurate now.” Karl, owner of 8 websites, runs TikTok and Meta ads “Working with Arthur was an excellent experience. As certified Google Tag Manager, he rebuilt our tracking setup from scratch – including Google Tag Manager, Stape server‑side tracking, Meta CAPI, and Consent Mode integration. Everything is now clean, accurate, and future‑proof. He not only implemented it flawlessly but also explained every step clearly and helped me truly understand how it all works. Highly recommended if you need a reliable expert who actually delivers measurable results.” Shopify business owner, 250k EUR monthly revenue 🌍 99% client satisfaction and more than 460+ successfully finished tasks on Upwork. Because I prioritize quality, openness, and communication, the majority of short-term agreements become long-term collaborations. 🤝 Marketing firms refer to me as their "reliable wall" because I handle challenging analytics and monitoring assignments, deliver on schedule, and make sure every project is completed. ⌚ Ready to fix your tracking and stop wasting data? Click the Invite button, and I will bring your business to a new level of tracking, clean data, and smart business decisions.

🇩🇪Berlin, Germany$77/hr100% JSS4.90 (327)Since Sep 2020
GlobeUpwork

Earnings and projects

MRR
$9.3k

Last 6 months ÷ 6

World#1,525 / 412k
🇩🇪Country#13 / 3,842
Revenue, last 30 days
$9.1k

Last 6 months: $56k

World#1,749 / 412k
🇩🇪Country#13 / 3,842
Total earnings
$359k

Billed in all: $376k

World#5,478 / 412k
🇩🇪Country#33 / 3,842
Per project
$659

$582 in the last 6 months

World#157,943 / 412k
🇩🇪Country#1,419 / 3,842
Projects, last 6 months
96

Across 101 contracts

72% fixed28% hourly
World#223 / 412k
🇩🇪Country#2 / 3,842
Projects in all
545

Across 624 contracts

57% fixed43% hourly
World#1,458 / 412k
🇩🇪Country#7 / 3,842

Earnings, last 30 days

$376k+$9.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$365k$370k$375k$380kOct 9Oct 24Nov 8

Skill rankings: #1 in 1 skill of 20

Rarest: top 0.39% in WordPress, of 37,888. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Web Analytics Report77 freelancers · 🇩🇪 #1Top 1%
  2. 3Tag Manager Setup245 freelancers · 🇩🇪 #1Top 1%
  3. #4Google Analytics Report304 freelancers · 🇩🇪 #1Top 1%
  4. #4Google Analytics API222 freelancers · 🇩🇪 #1Top 2%
  5. #5Web Analytics1,002 freelancers · 🇩🇪 #1Top 0.50%
  6. #6Pixel Setup & Optimization593 freelancers · 🇩🇪 #2Top 1%
  7. #6Tracking Pixel377 freelancers · 🇩🇪 #2Top 2%
  8. #8Analytics & Tracking Setup620 freelancers · 🇩🇪 #2Top 1%