Vitaliy H.

16 years in SEO. I've scaled one domain from 60K to 500K monthly sessions, architected a 10M-page directory, and rebuilt category structures for e-commerce stores that had been flat for years. I don't sell audits. I find the exact reason a site stopped growing — architecture, cannibalization, indexation, intent mismatch — and I build the system that fixes it. WHAT I ACTUALLY DO Most e-commerce SEO problems are structural, not content problems. Two categories competing for the same keyword. A filter system generating 40,000 crawlable URLs. A migration that silently dropped 60% of internal links. A theme script that strips content out of the DOM before Google renders it. That is my work: the diagnosis nobody ran, and the rebuild that follows. PROBLEMS I FIND MOST OFTEN - Category cannibalization — two pages splitting one intent, both stuck at #14 - Faceted navigation generating tens of thousands of thin, crawlable URLs - Content truncated by JavaScript before Google renders it — invisible in search - Migrations that dropped internal linking or created redirect chains - Schema that validates but describes the wrong entity - Geo-pages built as duplicates instead of genuinely differentiated pages - Impressions rising while clicks flatten — the AI Overview signature RECENT WORK - 73-category SEO overhaul for a haircare e-commerce brand — anti-cannibalization architecture, differentiated angle per twin category, full structured data - 47-category content and architecture project on Shopify (Netherlands), including a DOM-truncation fix that was hiding category content from crawlers - 54 geo-landing pages plus a 142-rule redirect map for a UK construction company, with no traffic loss through the restructure - 143-category architecture built from competitor keyword analysis, from zero - 11 cannibalizing product pages consolidated into one page via a 9-redirect map on a domain with 595+ referring domains - AEO content programs for a UK B2B agency — answer-first structure built for AI Overviews and ChatGPT citation, not just blue links AEO AND AI SEARCH Your customers now ask AI instead of Google. A page can rank first and never get quoted, because the answer is buried under 600 words of intro. I build pages AI systems can actually cite: answer-first structure, question-format headings, definition blocks, clean entity signals, and schema that reinforces what your business is rather than just passing validation. I also track where you appear in AI answers today — and which competitor is named instead of you. CORE EXPERTISE - Technical SEO — audits, crawl budget, indexation, site architecture, migrations - E-commerce SEO — Shopify, WooCommerce, OpenCart, custom platforms - AEO / AI search optimization — ChatGPT, Perplexity, AI Overviews - Category and taxonomy architecture — hub-and-spoke, cannibalization control - Local SEO — UK, Canada, EU, Ukraine - Content strategy — keyword mapping, topical authority, E-E-A-T - Link building — quality, relevance, authority TOOLS Screaming Frog, Sitebulb, JetOctopus, Ahrefs, Semrush, Google Search Console, GA4, BigQuery, Looker Studio, schema markup, Python for large-scale crawl analysis. HOW I WORK You get plain answers. What is broken, why it matters, what it costs to fix, and what happens if you don't. No 80-page PDF you will never open. No jargon used to sound expensive. Every deliverable ships ready to use — paste-ready code, finished content, a prioritized action list. Not "recommendations for consideration." WHO I WORK BEST WITH Store owners and marketing leads who have traffic but not growth. Sites with 100+ pages where structure is the bottleneck. Businesses that already hired an SEO agency and got reports instead of results. If you need four blog posts a month, I am the wrong hire. ALSO AVAILABLE Focused 1:1 SEO consultations — a second opinion, a clear action plan, or fast answers to complex SEO questions. 60 minutes, no retainer required. Send me your domain and what is not working. I will tell you in one message whether I can help.