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Talha A.
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Talha A.

Email Deliverability Specialist | Cold Email & Lifecycle Marketing

I help businesses improve email deliverability, inbox placement, sending reputation, and lifecycle email performance across both cold outreach and permission-based email marketing programs. If your emails are suddenly landing in spam, Microsoft delivery is poor, domain reputation is declining, bounce rates are increasing, or your email infrastructure needs a complete audit, I can help identify the root cause and build a safer, more reliable sending system. My work focuses on technical deliverability, email infrastructure, campaign strategy, list hygiene, segmentation, automation, and ongoing monitoring not just basic SPF/DKIM setup. Email Deliverability Services: • Email deliverability and domain reputation audits • Gmail, Google Workspace, Microsoft/Outlook, and Yahoo deliverability troubleshooting • SPF, DKIM, and DMARC configuration and alignment • Sending domain and subdomain setup • Cold email infrastructure setup and optimization • Primary domain reputation protection • Inbox placement and spam-folder troubleshooting • Domain and IP reputation monitoring • Blacklist and blocklist investigation • Bounce, complaint, and unsubscribe analysis • Google Postmaster Tools setup and monitoring • Branded tracking domain configuration • Return-Path, From-domain, and tracking-domain alignment • Email HTML and message-structure review • List verification, cleaning, and suppression • Engagement-based segmentation and re-engagement strategy • Sending-volume ramp-up and reputation protection Cold Email Campaign Setup & Optimization: I can build and optimize cold email systems using platforms such as Instantly, Smartlead, and similar outbound platforms. This includes: • Sending domain and mailbox setup • DNS authentication • Contact verification and CSV imports • First-name and company personalization • Campaign and follow-up configuration • Automatic stop-on-reply rules • Unsubscribe and suppression handling • Sending limits and gradual ramp-up • Bounce and deliverability monitoring • Campaign reporting and optimization I understand that successful deliverability is not simply about warming mailboxes. A properly managed email program requires the right combination of domain reputation, authentication, infrastructure isolation, engagement signals, list quality, sending consistency, segmentation, content structure, and provider-level monitoring. For established email marketing programs, I can also help audit and improve lifecycle campaigns including: • Welcome and onboarding sequences • Lead nurture campaigns • Re-engagement and win-back flows • Abandoned checkout or follow-up journeys • Free-to-paid conversion sequences • Sales-assist nurture workflows • Lead scoring and segmentation • Campaign QA and pre-send checks • Performance reporting and A/B testing I also understand the importance of keeping cold outreach infrastructure isolated from your primary marketing and business email domain to protect your core brand reputation. My goal is not to promise unrealistic 100% inbox placement. My goal is to diagnose the actual deliverability problem, implement technically sound improvements, monitor provider-level performance, and build a repeatable email system that can scale without damaging your sending reputation. If you're experiencing spam placement, poor Microsoft deliverability, declining inbox rates, domain reputation issues, high bounce rates, or inconsistent campaign performance, feel free to send me the details of your current setup and I can help determine the best path forward.

🇵🇰Toba Tek Singh, Pakistan$30/hr100% JSS4.24 (64)Since Sep 2020

Earnings and projects

MRR
$287

Last 6 months ÷ 6

World#100,040 / 412k
🇵🇰Country#13,198 / 52.9k
Revenue, last 30 days
$594

Last 6 months: $1.7k

World#58,598 / 412k
🇵🇰Country#7,239 / 52.9k
Total earnings
$23k

Billed in all: $24k

World#129,923 / 412k
🇵🇰Country#12,554 / 52.9k
Per project
$209

$287 in the last 6 months

World#261,070 / 412k
🇵🇰Country#33,062 / 52.9k
Projects, last 6 months
6
0% fixed100% hourly
World#34,407 / 412k
🇵🇰Country#7,556 / 52.9k
Projects in all
110

Across 118 contracts

66% fixed34% hourly
World#24,466 / 412k
🇵🇰Country#3,617 / 52.9k

Earnings, last 30 days

$24k+$594 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$23.0k$23.5k$24.0kOct 8Oct 23Nov 7

Skill rankings: Top 27% in Email Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #53Email Platform Account Setup140 freelancers · 🇵🇰 #12Top 38%
  2. #81Email Marketing Platform Support237 freelancers · 🇵🇰 #10Top 34%
  3. #156Email Marketing Consultation464 freelancers · 🇵🇰 #28Top 34%
  4. #229Campaign Setup749 freelancers · 🇵🇰 #77Top 31%
  5. #270Email Campaign Optimization828 freelancers · 🇵🇰 #71Top 33%
  6. #457Email1,368 freelancers · 🇵🇰 #33Top 33%
  7. #625Email Marketing Strategy2,223 freelancers · 🇵🇰 #109Top 28%
  8. #645Email Deliverability1,880 freelancers · 🇵🇰 #150Top 34%