Godstime O.

Your ad platforms are optimizing on broken data. I fix the layer underneath: GA4, server-side GTM, Meta CAPI and Consent Mode v2 - built for Shopify Plus, custom checkouts and headless stores. Top Rated Plus, 100% JSS, 2,000+ hours. I'm a developer who went deep on tracking. Most people who "do GA4 and GTM" stop at the browser tag. I work server-side and write the code, so the setup holds on headless builds, custom checkouts and Shopify Plus, where the point-and-click crowd gets stuck. RECENT WORK - Rebuilt server-side tracking (GA4, server-side GTM, Meta Conversions API) for a headless Next.js Shopify store. Attribution was broken and ROAS was wrong across Google and Meta. After the rebuild, the numbers matched again. - Set up Meta Conversions API with proper event matching and deduplication, so the ad platforms optimized on real purchases instead of guesses. - Lifted conversion rate 50% in three weeks on another store, mostly page speed and a cleaner checkout. WHAT I FIX - GA4 and Google Tag Manager, browser and server-side (sGTM on Stape or self-hosted) - Meta Conversions API (CAPI), TikTok Events API, Google Enhanced Conversions, server-side events via Elevar - Google Consent Mode v2, so your EU and UK traffic stays tracked and compliant - Tracking audits and attribution repair after iOS, cookie and ad-blocker signal loss - Purchase, add-to-cart and checkout event accuracy: value not mapped, dataLayer and trigger mismatches, event duplication - Conversion rate and landing page work: A/B testing, Core Web Vitals, page speed, Search Console - The build side when the fix needs code: headless Next.js, React, custom Shopify and Shopify Plus, API integrations I've been on Upwork since 2020, Top Rated Plus, with a 5.00 rating over 39 jobs. Google Analytics and Google Ads certified. If your GA4 numbers don't match Shopify, or your reporting broke after the iOS and cookie changes, send me your store. I'll tell you where the tracking is leaking and what it takes to fix it.