Belhassen C.
CRO Expert | A/B Testing, Funnel & Landing Page Optimization
Are you paying for traffic that doesn’t convert? Are visitors clicking… but not taking action? Do your landing pages look good—but underperform? I’m a CXL-certified Conversion Rate Optimization (CRO) expert with 7+ years of experience, helping businesses improve conversions through A/B testing, funnel optimization, and landing page optimization. RESULTS Just a few examples of what that looks like: A1 Auto Transport → Conversion rate: 14% → 27.97% (paid traffic) Ramadan Legacy → 900 units sold in <4 weeks (~$30K revenue) College Essay Guy → $90,000 from a single landing page These weren’t “pretty redesigns.” They were conversion-focused revenue interventions. WHAT I DO Conversion Rate Optimization (CRO) focused on: - A/B Testing & Experimentation - Funnel Optimization (full user journey) - Landing Page Optimization (LPO) - UX & Behavioral Analysis - Conversion Audits & Heuristic Reviews - Copy & Messaging Optimization - Offer & Value Proposition Optimization HOW I APPROACH CRO I identify what’s actually blocking conversions: - Mismatch between user intent & page intent - Funnel drop-offs and friction points - Trust and credibility gaps - Weak or unclear value proposition - CTA friction and poor timing - Decision paralysis from layout or copy Then I fix it with structured, measurable improvements: - Clearer user paths - Stronger perceived value - Better decision triggers - Consistent experience across devices Every change = hypothesis Every hypothesis = tied to revenue metrics DELIVERABLES - Conversion audits (landing pages & funnels) - Hypothesis-driven CRO roadmap - A/B testing strategy & experiment ideas - High-impact recommendations (UX, copy, structure) - Implementation (optional) - Post-test analysis & iteration BEST FIT This works best if: - You already have traffic - You’re running paid ads or scaling - You want more revenue from existing traffic, not more clicks
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $12k
Billed in all: $150,503$151k
$4k in the last 6 months
Across 62 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Website Copywriting
Ranked by MRR among everyone on Upwork with the skill.
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- #158A/B Testing1,603 freelancers · 🇹🇳 #1Top 10%🇹🇳#1 of 3