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Belhassen C.
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Belhassen C.

CRO Expert | A/B Testing, Funnel & Landing Page Optimization

Are you paying for traffic that doesn’t convert? Are visitors clicking… but not taking action? Do your landing pages look good—but underperform? I’m a CXL-certified Conversion Rate Optimization (CRO) expert with 7+ years of experience, helping businesses improve conversions through A/B testing, funnel optimization, and landing page optimization. RESULTS Just a few examples of what that looks like: A1 Auto Transport → Conversion rate: 14% → 27.97% (paid traffic) Ramadan Legacy → 900 units sold in <4 weeks (~$30K revenue) College Essay Guy → $90,000 from a single landing page These weren’t “pretty redesigns.” They were conversion-focused revenue interventions. WHAT I DO Conversion Rate Optimization (CRO) focused on: - A/B Testing & Experimentation - Funnel Optimization (full user journey) - Landing Page Optimization (LPO) - UX & Behavioral Analysis - Conversion Audits & Heuristic Reviews - Copy & Messaging Optimization - Offer & Value Proposition Optimization HOW I APPROACH CRO I identify what’s actually blocking conversions: - Mismatch between user intent & page intent - Funnel drop-offs and friction points - Trust and credibility gaps - Weak or unclear value proposition - CTA friction and poor timing - Decision paralysis from layout or copy Then I fix it with structured, measurable improvements: - Clearer user paths - Stronger perceived value - Better decision triggers - Consistent experience across devices Every change = hypothesis Every hypothesis = tied to revenue metrics DELIVERABLES - Conversion audits (landing pages & funnels) - Hypothesis-driven CRO roadmap - A/B testing strategy & experiment ideas - High-impact recommendations (UX, copy, structure) - Implementation (optional) - Post-test analysis & iteration BEST FIT This works best if: - You already have traffic - You’re running paid ads or scaling - You want more revenue from existing traffic, not more clicks

🇹🇳Tunis, Tunisia$40/hr100% JSS4.97 (34)Since Oct 2020

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#22,546 / 412k
🇹🇳Country#47 / 1,246
Revenue, last 30 days
$4k

Last 6 months: $12k

World#8,307 / 412k
🇹🇳Country#20 / 1,246
Total earnings
$150k

Billed in all: $151k

World#23,599 / 412k
🇹🇳Country#40 / 1,246
Per project
$2.6k

$4k in the last 6 months

World#62,232 / 412k
🇹🇳Country#148 / 1,246
Projects, last 6 months
3
100% fixed0% hourly
World#66,481 / 412k
🇹🇳Country#194 / 1,246
Projects in all
57

Across 62 contracts

92% fixed8% hourly
World#53,505 / 412k
🇹🇳Country#87 / 1,246

Earnings, last 30 days

$151k+$4k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$146k$148k$150k$152kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Website Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #18Optimize Ecommerce Site179 freelancers · 🇹🇳 #1Top 10%
  2. #19Funnel Testing256 freelancers · 🇹🇳 #1Top 7%
  3. #28Unbounce322 freelancers · 🇹🇳 #1Top 9%
  4. #79Sales Copywriting1,985 freelancers · 🇹🇳 #1Top 4%
  5. #91Landing Page Optimization1,118 freelancers · 🇹🇳 #1Top 8%
  6. #104Website Copywriting2,920 freelancers · 🇹🇳 #1Top 4%
  7. #105Shopify Marketing1,429 freelancers · 🇹🇳 #1Top 7%
  8. #158A/B Testing1,603 freelancers · 🇹🇳 #1Top 10%