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Mustafa A.
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Mustafa A.

Meta & Google Ads Strategist | TikTok Ads Expert

Your ads are live. Your budget is being spent. But your results? Not where they should be. That’s the gap I fix. I’m Mustafa, a performance marketer who has managed $10M+ in ad spend across Meta (Facebook/Instagram), Google, and TikTok Ads—focused on one thing: 👉 Turning ad spend into predictable leads, sales, and profit Over the last 5+ years, I’ve helped: E-commerce brands scale profitably Local businesses generate consistent high-quality leads Info-product brands build full-funnel systems that convert 🚀 What Makes Me Different? Most media buyers just run ads. I build complete revenue systems. That means: ✔️ Strategy before spend (no guessing) ✔️ Full-funnel thinking (not just campaigns) ✔️ Data-backed decisions (no vanity metrics) ✔️ Aggressive testing & scaling I focus on what actually matters: CPL ↓ | CPA ↓ | ROAS ↑ | Revenue ↑ 💼 What I Can Do For You: 📌 Lead Generation (Local & B2B) Hyper-targeted campaigns that bring in qualified leads—not junk 📌 E-commerce Scaling Creative testing + retargeting + funnel optimization = higher ROAS 📌 Tracking & Data Accuracy GA4, GTM, Meta CAPI, TikTok Pixel — fully set up and optimized 📌 Funnel Optimization (CRO) Fixing leaks so you make more from the same traffic 🛠 Tools & Platforms: Meta Ads | Google Ads | TikTok Ads | GA4 | GTM | Looker Studio | Ahrefs | SEMrush ⚡ How I Work: Audit & Strategy – Identify what’s broken + growth opportunities Build & Launch – Clean structure, precise targeting, strong creatives Test & Optimize – Daily improvements, fast scaling of winners Report & Scale – Clear insights, no confusion, just results 📈 Clients Hire Me To: ✔️ Generate consistent, high-quality leads ✔️ Scale profitably without wasting budget ✔️ Fix tracking issues and data gaps ✔️ Turn underperforming campaigns into winners ⏳ Let’s Be Direct: I don’t take on every project. Only the ones where I know I can drive real results. 💬 Send me a message or invite me to your job. Let’s break down your current ads and map out a plan to scale profitably.

🇵🇰Karachi, Pakistan$5/hr100% JSS4.84 (54)Since Oct 2020
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Earnings and projects

MRR
$1.8k

Last 6 months ÷ 6

World#26,552 / 412k
🇵🇰Country#3,061 / 52.9k
Revenue, last 30 days
$1.8k

Last 6 months: $11k

World#24,774 / 412k
🇵🇰Country#2,840 / 52.9k
Total earnings
$41k

Billed in all: $44k

World#88,686 / 412k
🇵🇰Country#7,840 / 52.9k
Per project
$447

$586 in the last 6 months

World#193,350 / 412k
🇵🇰Country#20,969 / 52.9k
Projects, last 6 months
18
28% fixed72% hourly
World#7,230 / 412k
🇵🇰Country#1,717 / 52.9k
Projects in all
92

Across 107 contracts

34% fixed66% hourly
World#30,942 / 412k
🇵🇰Country#4,636 / 52.9k

Earnings, last 30 days

$43.8k+$1.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$42k$43k$44kOct 8Oct 23Nov 7

Skill rankings: Top 6% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

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  5. #252Google Ads Account Management1,516 freelancers · 🇵🇰 #22Top 17%
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