Malina M.

Experienced Customer Insights specialist, with over 15 years of experience in working on both research agency and client-side. - strong knowledge of market research: methodologies, questionnaire design, data analysis, data visualisation, and research conclusion development - strong analytical skills, a good understanding of business context, results-oriented Expertise in quantitative research covering all stages of the research projects: - questionnaire design and programming, - sampling and weighting, - data processing and analysis - skilled in using SPSS, Excel - report writing: data visualisation and interpretation, uncovering meaningful and often hidden insights and drawing actionable recommendation in response to research and business objectives Experience in working on: - Various types of surveys: customer satisfaction, U&A, concept and product testing, pricing, brand studies, employee satisfaction - and different types of complex analysis like TURF analysis, price elasticity, brand profiles, importance-performance maps, clarity maps, correspondence analysis - including conjoint analysis using Sawtooth software Survey design experience with various platforms: Survey Monkey (Momentive), Survey Gizmo (Alchemer), Decipher, Google Forms, being capable to quickly learn any new survey tool.