Viktoria L.

Marketing reports are easy to make. Reliable reporting is the hard part. AI can help, but only after the data and KPI logic are clean. I help e-commerce brands and agencies connect data from ad platforms, GA4, Shopify, and spreadsheets into reporting systems that are clear enough to use and structured enough for AI checks, summaries, and decision support. My work includes dashboards, BigQuery setup, GA4 analysis, Shopify reports, paid media views, cross-channel reporting, and AI-assisted performance checks. Clients usually come to me when data is scattered, numbers do not match, or the team is still spending hours on manual spreadsheet work. 🔑 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦: ✔ REPORTING STRATEGY & KPI STRUCTURE I review your reporting setup, KPI logic, platforms, and why numbers don’t match. Then I define what should be measured, how the reporting structure should work, and where AI can safely help. → You get clearer KPI logic, a cleaner reporting framework, and fewer reporting arguments. ✔ DASHBOARDS & EXECUTIVE REPORTING I build dashboards for marketing teams, founders, e-commerce operators, and agencies that need clear reporting without digging through multiple tools. This includes channel reporting, campaign monitoring, product performance, and client-facing reports. → You get dashboards your team can read quickly, trust more, and use when deciding what to fix next. ✔ BIGQUERY & BLENDED MARKETING REPORTING I build reporting systems that combine data from ad platforms, GA4, Shopify, Amazon, spreadsheets, and imports into one consistent structure for cross-channel analysis, including AI summaries that flag performance concerns. → You get one place to analyze acquisition and revenue instead of fighting disconnected platform reports. ✔ E-COMMERCE & PERFORMANCE MARKETING REPORTING I build reporting for businesses that depend on paid traffic and online sales. This includes ROAS, CAC, MER, funnel reporting, conversion reporting, channel comparison, product-level views, and campaign/store breakdowns. → You get clearer visibility into what is working, what is slipping, and where spend creates results. ✔ GA4, GTM & REPORTING SUPPORT I support the reporting side of GA4 and GTM setups by structuring logic around events, conversions, traffic sources, and business KPIs. I focus on making reporting usable and aligned with how the business evaluates performance. → You get reporting that better reflects user behavior, conversion flow, and marketing outcomes. TYPICAL PROJECTS Clients hire me when: - marketing and revenue data is scattered across Google Ads, Meta Ads, GA4, Shopify, and spreadsheets - the team spends hours combining channel data manually every week - platform numbers do not match, and nobody knows which report to trust - KPI logic, attribution, or revenue tracking needs cleanup - agency reporting is messy, slow, or hard to maintain across clients - an existing dashboard needs to be rebuilt, simplified, or made useful for decisions. TOOLS & STACK → BI & Visualization: Power BI, Looker Studio, Tableau, Google Sheets, Power Query, DAX, data blending. → Data Infrastructure & Modeling: BigQuery, SQL, scheduled queries, views, reporting tables, data modeling, and normalized datasets. → Analytics & Tracking: GA4, Google Tag Manager, GA4 BigQuery export, UTM tracking, event tracking, conversion tracking, enhanced conversions. → Marketing, CRM & E-commerce Platforms: Google Ads, Meta Ads, Shopify, Amazon Ads, Amazon Seller Central, GoHighLevel, HubSpot, Klaviyo, Mailchimp, ActiveCampaign. → Connectors, APIs & Imports: Supermetrics, Power My Analytics, Funnel, Windsor, REST APIs, webhooks, CSV imports. 𝗪𝗢𝗥𝗞 𝗣𝗥𝗢𝗖𝗘𝗦𝗦: 1. Intro Call - We start with a 30-minute call to understand your goals, reporting challenges, and current data setup. Then, I share initial recommendations and next steps. 2. Discovery & Audit - I analyze your platforms, KPI logic, reporting structure, and bottlenecks to identify what makes reports unreliable. 3. Solution Design - I define the reporting approach, priorities, scope, and implementation plan. 4. Build & Implementation - I set up the data connections, reporting tables, dashboards, blended views, and reporting logic. 5. Iteration, Optimization & Support - I refine the system based on feedback and stay available for maintenance and new reporting needs. Message me, and let’s talk about your reporting setup!