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Hanna S.
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Hanna S.

Brand Identity & Logo Design for AI, Web3 & SaaS Startups

Hey, 🫶 I’m a Brand Identity Designer & Art Director helping AI startups, Web3 platforms, and SaaS companies build brands that attract users, investors, and partners — not just likes. My work combines data-backed brand strategy with high-end visual execution, proving that design done right drives real growth. Over the past few years, I’ve: • Helped 50+ tech startups launch or rebrand successfully across the US, EU, and Asia. • Contributed to an average 40–70% increase in brand recognition after rebranding. • Designed pitch decks that helped raise over $20M+ in funding for early-stage AI and SaaS founders. • Built scalable design systems that reduced brand production time by up to 60% for fast-growing teams. 📊 Core Expertise: • Logo Design & Brand Identity Systems • Brand Strategy & Positioning for AI / Web3 / SaaS • Visual Guidelines & Scalable Design Systems • Art Direction & Creative Supervision • Pitch Decks & Investor Presentations • Digital Brand Collateral & Marketing Design • Product & Interface Branding (for tech teams) 🧠 Design Approach: I treat branding as a business tool, not decoration. My process connects visual strategy, clarity, and measurable impact — helping startups move from concept to credibility. Every brand system I create is modular, future-proof, and aligned with growth metrics — from CTR and retention to funding success. ⚙️ Tools & Workflows: Adobe Illustrator • Photoshop • Figma • InDesign • After Effects • Midjourney • ChatGPT • DALL-E • Notion • Miro • Creative Cloud • AI-powered workflows • Brand architecture & rebranding frameworks • Visual identity documentation Let’s build a brand that speaks to investors, connects with users, and scales with your tech.

🇺🇦Chornomors'k, Ukraine$25/hr100% JSS5.00 (11)Since Oct 2020
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Earnings and projects

MRR
$2.9k

Last 6 months ÷ 6

World#13,080 / 412k
🇺🇦Country#796 / 14.3k
Revenue, last 30 days
$3.1k

Last 6 months: $18k

World#12,139 / 412k
🇺🇦Country#754 / 14.3k
Total earnings
$20k

Billed in all: $20k

World#140,466 / 412k
🇺🇦Country#6,963 / 14.3k
Per project
$835

$982 in the last 6 months

World#138,135 / 412k
🇺🇦Country#6,176 / 14.3k
Projects, last 6 months
18

Across 19 contracts

79% fixed21% hourly
World#7,230 / 412k
🇺🇦Country#350 / 14.3k
Projects in all
24

Across 25 contracts

76% fixed24% hourly
World#116,630 / 412k
🇺🇦Country#5,020 / 14.3k

Earnings, last 30 days

$20.5k+$3.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$16k$18k$20k$22kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Adobe Photoshop

Ranked by MRR among everyone on Upwork with the skill.

  1. #27Corporate Branding802 freelancers · 🇺🇦 #4Top 3%
  2. #49Brand Positioning909 freelancers · 🇺🇦 #2Top 5%
  3. #72Brand Guidelines2,070 freelancers · 🇺🇦 #5Top 3%
  4. #74Corporate Brand Identity2,351 freelancers · 🇺🇦 #6Top 3%
  5. #113Brand Identity & Guidelines3,286 freelancers · 🇺🇦 #8Top 3%
  6. #113Brand Consulting2,336 freelancers · 🇺🇦 #2Top 5%
  7. #148Packaging Design3,825 freelancers · 🇺🇦 #11Top 4%
  8. #157Brand Identity4,932 freelancers · 🇺🇦 #9Top 3%