Hanna S.
Brand Identity & Logo Design for AI, Web3 & SaaS Startups
Hey, 🫶 I’m a Brand Identity Designer & Art Director helping AI startups, Web3 platforms, and SaaS companies build brands that attract users, investors, and partners — not just likes. My work combines data-backed brand strategy with high-end visual execution, proving that design done right drives real growth. Over the past few years, I’ve: • Helped 50+ tech startups launch or rebrand successfully across the US, EU, and Asia. • Contributed to an average 40–70% increase in brand recognition after rebranding. • Designed pitch decks that helped raise over $20M+ in funding for early-stage AI and SaaS founders. • Built scalable design systems that reduced brand production time by up to 60% for fast-growing teams. 📊 Core Expertise: • Logo Design & Brand Identity Systems • Brand Strategy & Positioning for AI / Web3 / SaaS • Visual Guidelines & Scalable Design Systems • Art Direction & Creative Supervision • Pitch Decks & Investor Presentations • Digital Brand Collateral & Marketing Design • Product & Interface Branding (for tech teams) 🧠 Design Approach: I treat branding as a business tool, not decoration. My process connects visual strategy, clarity, and measurable impact — helping startups move from concept to credibility. Every brand system I create is modular, future-proof, and aligned with growth metrics — from CTR and retention to funding success. ⚙️ Tools & Workflows: Adobe Illustrator • Photoshop • Figma • InDesign • After Effects • Midjourney • ChatGPT • DALL-E • Notion • Miro • Creative Cloud • AI-powered workflows • Brand architecture & rebranding frameworks • Visual identity documentation Let’s build a brand that speaks to investors, connects with users, and scales with your tech.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $18k
Billed in all: $20,455$20k
$982 in the last 6 months
Across 19 contracts
Across 25 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Adobe Photoshop
Ranked by MRR among everyone on Upwork with the skill.
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