Tabish A.

PR Consultant | Digital PR | Media Relations | Journalist Outreach

I’m Tabish Ali, a UK-based Digital PR Specialist and PR Consultant helping brands, founders and experts earn credible media coverage. Past earned-media results include Reuters, Vogue Business, Newsweek, GQ, Daily Mail and Digiday. I turn research, data, expert insight, founder stories and company news into media angles journalists can actually use. I work across Digital PR and media relations, taking campaigns from PR strategy and angle development through to journalist research, targeted pitching, outreach and follow-ups. My work includes: - Digital PR and earned-media campaigns - Public Relations strategy and media relations - Journalist outreach and targeted media pitching - Media lists and journalist research - Thought leadership and executive positioning - Reactive PR, newsjacking and expert commentary - Data-led and research-led PR - B2B PR and UK media outreach - Content strategy, press releases and editorial support where appropriate I look at what a client already has, identify what is genuinely newsworthy and work out why a journalist should care about it now. That story might come from proprietary data, original research, expert knowledge, founder experience, company news or a timely industry development. I research journalists by their actual beat and recent coverage, then develop the media pitch around the story and publication rather than sending the same email to a generic media list. My background in editorial writing, content strategy and SEO also gives me a strong understanding of how genuine earned media can support third-party brand authority, editorial links, organic search and AI-search visibility. Before anything goes to a journalist, I ask the questions an editor is likely to ask: Is there actually a story? Why now? What evidence supports it? Who cares? Why is this source credible? I focus on genuine earned media. I do not sell paid editorial access, bulk press-release distribution, paid links presented as PR or guaranteed media placements. All coverage is pursued through editorial pitching and remains entirely at the publication’s discretion. I can support one-off Digital PR campaigns, media relations projects, journalist outreach, thought leadership, reactive PR or ongoing monthly PR support. If you have research, data, an expert, founder story or company announcement, send me the brief. I can identify the strongest media angles and how I would take them to journalists.