Tabish A.

I’m Tabish Ali, a UK-based digital PR consultant helping brands, founders and experts earn media coverage through targeted journalist outreach. My work has secured coverage in Reuters, Vogue Business, Newsweek, GQ, Daily Mail and Digiday. I specialise in expert commentary, thought leadership and reactive PR. I interview founders and specialists, ask for the examples behind their claims and develop stories around what they know first-hand. You can bring me research, company news or an idea that needs developing. I’ll assess what makes it newsworthy, what evidence it needs and which publications have a reason to cover it. My portfolio includes reactive PR for a British mountaineer covered by Reuters and expert commentary on sleep tracking in GQ. I can support: - Expert commentary and thought leadership: developing informed contributions, interview pitches and arguments grounded in your spokesperson’s experience. - Reactive PR and newsjacking: identifying relevant news opportunities, preparing commentary and handling journalist requests. - Digital PR campaigns: finding stories in research, data and company announcements, then managing the outreach. - B2B PR and UK media relations: approaching business, national and trade publications with stories relevant to their readers. I research journalists by their beat and recent coverage, write the pitches and manage follow-ups and media enquiries. Press releases, written commentary and interview preparation are included where the brief requires them. You’ll know which stories we’re pursuing, who we’re approaching and what responses we receive. I’ll flag weak angles or gaps in the evidence before pitching. We can start with an expert interview and pitch, an outreach campaign around one story, or ongoing monthly public relations support. We agree the scope, timing and fee before work begins. Publication decisions remain with the outlet. Send me your website, who you want to reach and the material you have available. I’ll recommend a practical starting point.