Anna W.

Copywriter, storyteller, content strategist, and email marketer with almost seven years’ experience helping brands speak in a way that feels real, relatable, and honest. Authenticity matters more than ever in 2026. And yes, there’s still a way to stand out. I’ll find it. Expertise includes: -Copywriting -Content writing -Storytelling -Website copy -Email copy and strategy -Content strategy -Blog posts -Product descriptions -Tone of voice strategy and ideation -Scriptwriting -Email campaigns and automation strategies As the previous Communications Lead at Claddagh Creative for two years, I honed my ability to spot what makes content effective. Because I’ve worked across every area of marketing, I know how the moving parts fit together, which means I can write content that does more than sound good... it really works. Since then, I’ve been freelancing with brands of all shapes and sizes. And I found myself becoming more than “just the copywriter.” I was the person in the room with fresh ideas. The one who offered a new angle. Before I knew it, I was part of the strategy. I love how I’ve created this role for myself. I've almost combined everything I enjoy to help clients find their voice, shape their brand, and connect with the people who matter. I’m organised, reliable, collaborative, flexible, and an exceptional writer. If I haven’t done something before, I’ll figure it out and do it well. Clients tell me they value not only my words but the way I capture their voice and make their brand feel human. My passion lies in words and the power they hold. From your favourite novel to that throwaway TV line that hits harder than you expect (yes, Bridgerton, I’m talking about you) to the copy that somehow convinced you to try that iced mocha-chocca-whipped-dipped-flipped latte at your local café. Words have influence. They spark curiosity, shift moods, and move people to act. That’s where I come in – helping brands use them with purpose.