Helen B.

I’m a creative Graphic Designer with over 20 years’ experience delivering thoughtful, high-quality design across brand, marketing and communications. I work across a wide range of projects, from brand identities and campaigns to brochures, publications, digital content and advertising, supporting start-ups, SMEs, established businesses, charities and national organisations. My experience spans a diverse range of sectors including B2B, manufacturing, engineering, construction, technology, education, finance, healthcare, property, homes & interiors, food & drink, fashion, tourism and the public sector. I enjoy getting to grips with different audiences, industries and brand personalities, adapting my approach to create work that is both visually engaging and commercially effective. I’m equally comfortable developing creative concepts or working within established brand guidelines, taking projects from initial brief through design, artwork and production to final delivery. My portfolio includes B2B communications for HPE Aruba Networks, brand and marketing materials for businesses including Daval and Dr Foster, campaigns and digital content, publications, presentations, social assets and large-format applications. Highly proficient in Adobe Creative Cloud including InDesign, Illustrator, Photoshop, XD and Acrobat, as well as PowerPoint, Word and Canva. Expertise: Brand identity & rollout · Creative campaigns · Brochures & publications · Catalogues & price lists · Editorial design · Advertising · Digital & social assets · Interactive PDFs · Presentations · Infographics · Packaging · Exhibition & display graphics · Signage & POS · Artworking & production