Manisha K.
HVAC, Construction, Cleaning, Restoration Marketing | SEO, PPC, Leads
Struggling with inconsistent leads, expensive PPC, low Google visibility, or a website that gets traffic but doesn’t generate calls? I help HVAC, construction, cleaning, and restoration businesses turn search traffic and paid campaigns into consistent, qualified leads and real revenue. With 8+ years of digital marketing experience, I build practical strategies around your business goals. What I Help With ================= SEO & LOCAL SEO I research the right keywords, competitors, locations, and customer search intent. I optimize the website pages, Google Business Profile, service pages, location pages, internal links, schema, and technical SEO. The goal is to improve the visibility on Google and bring more high-intent traffic that can turn into real leads. GOOGLE ADS & PPC I build and manage campaigns based on the home services and business goals. I work on keyword targeting, negative keywords, ad copy, bidding, budgets, landing pages, and conversion tracking. I also review search terms and campaign data regularly to reduce wasted clicks and improve lead quality. LEAD GENERATION GROWTH I focus on the full journey from visibility → website traffic → calls/forms → qualified leads → booked jobs. I review landing pages, CTAs, forms, tracking, funnels, and follow-up opportunities to find where potential customers are being lost. INDUSTRIES I UNDERSTAND AND WORKED WITH HVAC • Construction • Cleaning • Restoration • Roofing • Plumbing • Electrical • Home Services 🚀 My approach starts with understanding your business, services, target customers, competitors, and current marketing performance. I first check what is working and what is stopping growth, including SEO, Google Ads, website performance, conversion tracking, landing pages, and lead quality. I stay current with Google algorithm updates, AI search, AEO/GEO, automation and emerging marketing technologies, using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, Google Ads, Looker Studio, ChatGPT, Claude and Gemini. If you're looking for a marketing partner who understands the home-service industry and can build a system around visibility that convert into leads and sales, let's talk. 🚀
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.6k
Billed in all: $54,010$54k
$2.6k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 11% in Home & Garden
Ranked by MRR among everyone on Upwork with the skill.
- #16Home & Garden146 freelancers · 🇮🇳 #2Top 11%🇮🇳#2 of 8
- #83Manufacturing & Construction364 freelancers · 🇮🇳 #7Top 23%🇮🇳#7 of 21
- #90HVAC System Design358 freelancers · 🇮🇳 #13Top 25%🇮🇳#13 of 33
- #147Manufacturing470 freelancers · 🇮🇳 #10Top 31%🇮🇳#10 of 36
- #288Construction1,022 freelancers · 🇮🇳 #7Top 28%🇮🇳#7 of 32
- #349SEMrush1,369 freelancers · 🇮🇳 #163Top 25%🇮🇳#163 of 458
- #445Facebook Marketing1,913 freelancers · 🇮🇳 #75Top 23%🇮🇳#75 of 214
- #703Organic Traffic Growth2,503 freelancers · 🇮🇳 #250Top 28%🇮🇳#250 of 711