Martina B.

Hello! I’m Martina, a Fractional CMO with 14+ years of experience driving growth in industries like: 💻 SaaS 💊 Pharmaceuticals 🛒 e-Commerce 🎯 Areas of Focus 🎯 Over the past 5 years, I’ve primarily collaborated with US-based companies targeting domestic markets and international expansion. I specialize in: ✔️ Fixing marketing chaos: I bridge the gap between "big ideas" and "actual results" by owning the process from end to end. No more guesswork about where to invest or what to automate. ✔️ Go-to-Market Strategies: Crafting and overseeing successful launches. ✔️ Lifecycle Marketing: Driving client retention and growth. ✔️ Free-to-Paid Conversions: Turning trials into loyal customers. ✔️ Мanaging teams of both full-time in-house specialists and freelancers From 🚀🦄 to 📈💰 I've worked with clients ranging from startups to established enterprises (several years, and counting, of experience with a multi-million-dollar company that serves 96% of the Forbes 100 companies). ✅ Delivered Results ✅ ✔️ Top-selling product for a B2C Pharmaceutical company: I launched a health product that quickly became the company’s bestseller within its first year. ✔️ 35% increase in lead generation and a 28% improvement in conversion rates (closed-won deals) for a SaaS company: Achieved by developing a go-to-market strategy. This included competitive research, Porter’s Five Forces analysis, refining buyer personas, crafting value propositions, and optimizing the buyer journey through targeted campaigns. ✔️ $1,250,000 revenue in under 2 months for an e-commerce business: I drove $1,250,000 in revenue for an e-commerce business through email marketing and organic social media in just 9 weeks. ✔️ 35% Revenue growth for an e-commerce business: By conducting in-depth analysis and overhauling creatives and media-buying strategies, I delivered a 26% increase in the revenue generated through Google Ads within two weeks. Over the following month, further refinements drove additional growth, achieving a total revenue boost of 35% while reducing ad spending by 12%. ✔️ Increased campaign execution with the existing resources: I built an easy-to-follow marketing process for a holding company that enabled remote freelancers to act more independently, provided the organization with better oversight of goals and progress, and resulted in higher efficiency and number of executed campaigns. 🔎 Why Trust My Expertise? 🔎 I’m recognized among Upwork’s top 1% marketing talent (Expert-Vetted) for my ability to deliver measurable business results. As a PCM®-certified marketing leader endorsed by the American Marketing Association, I bring a blend of strategic vision and hands-on execution to every project. 🤝 Let’s work together 🤝 Reach your marketing goals! Get in touch or book a consultation. I look forward to hearing about your vision and needs.