Abbas R.
Marketing Specialist | Google Ads, Meta Ads, TikTok Ads, Bing Ads
Upwork’s Top Rated Plus Media Buyer with 100% Job Success Rate. 🏆 As you can see in my profile, with just 73 jobs and 7000+ of billed hours, I build a long term work relation with my clients. 💼 With my extreme dedication and alignment with your busines’’s objectives, you may count me in as the long term team member with sole responsibility to keep things thriving in the marketing arena. 🚀 I’m also certified across Google, Microsoft and Meta as well as SEO and Wordpress for small to mid level web adjustments. 📚 From ad copies to landing page adjustments, you can count on me. 💡 I have worked with small to medium sized businesses and been a remote employee of multiple agencies. 🌐 I have also worked with government institutes, NGO’s and Ad Grant accounts. I have run ads across Google Ads, Meta Ads, Microsoft/Bing Ads, Spotify Ads, Pinterest Ads, Linkedin Ads, TikTok Ads, Choozle ( OTT and CTV - US markets only ), The Trade Desk ( Connected Television - US only ). 💰 Throughout my 8 year journey that began in 2017, I have run million dollar plus worth of ads. 💸 For instance, one of the companies I run ads for comes with a quarterly budget of $1.2 million so I can’t even just count the combined budget I’ve run since my start in 2017. I believe I’m an ideal fit for clients who are looking for a self-sufficient marketer who will deeply understand their business and make informed choices on his own while keeping the business owner fully aware and in the loop. 👥 I not only just design campaigns, I conduct competitor price point and edge gaining research, I develop campaigns and ad copies around such measures, I make new landing pages or adjust the existing ones to resonate the adcopy and what I’ve found in my research. 📊 I also incorporate screen recorders to study the behaviour of ad traffic, where they stop, which paragraph they are reading the most, how fast they scroll a certain item and what form or call button are they using and then align that with marketing, call that a bit obsessive but I simply love what I do. 💖 Thereby just a handful clients but 1000’s of billable hours. I just love what I do. I believe I’ve poured my heart out already so I’m just gonna go with some bullet points for a quick read. 📌 Areas of Expertise --------------------------- Google Ads Campaign Creation and Monitoring 📈 Microsoft Ads Campaign Creation and Monitoring 🖥️ Meta Ads Campaign Creation and Monitoring 🌐 TikTok Ads, Campaign strategy, Execution and Monitoring 🎵 Spotify Ads, Campaign strategy, execution and monitoring 🎧 Pinterest, Campaigns Design and Management 📌 The Trade Desk, Complete advertisement management at Rails level 🚄 Choozle, Complete execution for OTT and CTV campaigns 📺 Content Writing For Ads ✍️ Graphic Designing For Ads 🎨 Local SEO and GMB Management 📍 Keyword Research and ROI Management 🔍 Competitor Research and strategic Planning 🕵️ Data Entry and Report Generation 📊 Business Development 📈 At the very last, I would like to quote the man I take inspiration from, Steve Jobs ~ " It doesn’t make sense to hire smart people and tell them what to do, we hire smart people so they can tell us what to do " 💡
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $17k
Billed in all: $167,829$168k
$1.4k in the last 6 months
Across 18 contracts
Across 106 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
- #27Microsoft Ads270 freelancers · 🇦🇺 #1Top 10%🇦🇺#1 of 4
- #77Media Buying1,414 freelancers · 🇦🇺 #2Top 5%🇦🇺#2 of 14
- #87TikTok Ad2,322 freelancers · 🇦🇺 #1Top 4%🇦🇺#1 of 21
- #98Bing Ads856 freelancers · 🇦🇺 #3Top 11%🇦🇺#3 of 9
- #122Google Ad Manager1,806 freelancers · 🇦🇺 #1Top 7%🇦🇺#1 of 18
- #163Google Ads Account Management1,516 freelancers · 🇦🇺 #1Top 11%🇦🇺#1 of 14
- #182Campaign Management3,111 freelancers · 🇦🇺 #1Top 6%🇦🇺#1 of 25
- #276Search Engine Marketing3,899 freelancers · 🇦🇺 #6Top 7%🇦🇺#6 of 36