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Ivan M.
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Ivan M.

Product Analytics & AI-Ready Consultant | Mixpanel & Amplitude

Most product teams do not need more dashboards. They need to know whether their data is reliable, whether they are measuring the right behaviors, and what they should do with the results. I help B2C, subscription, SaaS, and product teams across most industries (excluding gambling and gaming) build product analytics systems that are not only trustworthy for humans, but also structured enough to be usable by modern AI-assisted analytics tools. I am a Mixpanel Certified Partner and have worked with more than 100 companies on product measurement strategy, tracking design, implementation, QA, dashboards, and analytics governance. I can help you with: • Product analytics strategy and KPI frameworks • Tracking plans, event taxonomies, and property definitions • Mixpanel and Amplitude implementation planning • Web, iOS, Android, and backend tracking requirements • Anonymous and authenticated user identity • Analytics QA in staging and production • Funnels, retention, cohorts, and behavioral segmentation • Subscription analytics and RevenueCat integrations • Decision-ready dashboards for product and growth teams • Experiment exposure and measurement specifications • Naming conventions, documentation, and governance • Team training and ongoing analytics support • Structuring analytics data for AI-assisted analysis and natural language querying • Ensuring event taxonomies and metrics are consistent, interpretable, and machine-readable • Preparing analytics foundations for tools like Mixpanel AI, Amplitude AI, and similar systems My work connects three areas that are often treated separately: 1. The business questions the team needs to answer 2. The technical instrumentation required to answer them 3. The reports, workflows, and systems used to make decisions (including AI-assisted analysis) This means I do more than configure a tool or create charts. I identify measurement gaps, define what should be tracked, work with engineering teams during implementation, validate the resulting data, and turn it into a practical analytics system that can be used both by teams and by AI tools reliably. Typical engagements include: • Product Analytics Audit • Tracking and Measurement Foundation • Mixpanel or Amplitude Implementation and QA • Subscription Analytics • Analytics Redesign or Migration • AI-Ready Analytics Structuring for existing implementations • Ongoing Measurement Governance I am particularly useful when: • You have analytics in place but no longer trust the data • Your tracking has grown without a consistent structure • Product and engineering disagree about what should be measured • You are launching a new product or subscription model • Your dashboards exist but do not support clear decisions • You want to adopt AI-assisted analytics but your data is not structured for it • You need an independent expert to review an implementation Send me a short description of your product, your current analytics stack, and the main questions your team is struggling to answer. I will tell you where I can help and what the most sensible first step would be.

🇪🇸Santander, Spain$80/hr100% JSS4.81 (41)Since Oct 2020

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