Kate W.

Senior Designer | Brand, Marketing & Ongoing Design Support

⚡ Top Rated | Trusted by Australia's biggest brands + US clients | Retainer & overflow design ⚡ Marketing teams and founders hire me when the design work keeps coming but the capacity doesn't! Brand assets, campaigns, white papers, infographics and email campaigns, all shipped on-brand without re-briefing. I'm Kate, a senior brand and marketing designer with 17+ years across agency, in-house and freelance project. I've worked with some of Australia's biggest brands including Coles and Carman's Kitchen, as well as international clients like BC Platforms (European health-tech SaaS), MIZO (US drinks brand) and Spark (San Francisco education nonprofit), alongside plenty of growing retail and consumer businesses. Most of my clients stay for years, not weeks: once I'm across your brand, handing me work takes a quick message, not a briefing call. I'm known for strong typography, clean execution, and making work easy to move forward. Typical work: brand identity and rollouts, marketing collateral, white papers and infographics, email design, social and campaign assets, presentations, packaging and print - all delivered production-ready in Adobe Creative Suite and Figma, with organised handover files. "I hired Kate to keep on hand as a graphic design gun to contribute to our growing team as needed. Her attitude, the quality of her output and above all her communication skills make her an excellent addition to any team." Alex T., Co-Founder, LiTrek Most of my ongoing clients work with me on a light retainer - senior design support each month, priority turnaround, same designer every time. No re-briefing, no chasing, no lock-in. Happy to scope something that fits, or take on project work as needed. "Kate translated complex concepts into crisp, clear graphics across multiple white papers and collateral. Designs fit seamlessly with our branding and elevated our visual style. Super efficient and responsive — highly recommend." Michele, BC Platforms ☎️ Message me and we can have a quick, no-obligation chat about how you currently handle design overflow. 🕒 Currently taking 1–2 new retainer clients | Also available for ad-hoc and project work 📍 Based in Australia | Working globally Kate