Ivy B.

I help businesses identify growth opportunities, improve customer experiences, and increase revenue through Email Marketing, SMS Marketing, Affiliate Programs, Social Media Management, Content Strategy, and Marketing Operations. My approach starts with a comprehensive audit of your digital presence. I evaluate your website, email and SMS programs, social channels, customer journey, and overall brand experience from the perspective of a potential customer. I document first impressions, friction points, missed opportunities, and quick wins before diving deeper into analytics, competitive research, and strategic planning. With 7+ years of hands-on digital marketing experience and 15+ years of business ownership and operations experience, I bridge the gap between strategy and execution. Whether you need a Fractional Marketing Director, Project Manager, or hands-on marketing support, I can help build systems that scale and produce measurable results. Platforms & Tools: • Klaviyo • Shopify • Mailchimp • ActiveCampaign • HighLevel • Refersion • ClickUp • Asana • Canva • AI-powered marketing tools and automation platforms I adapt quickly to existing tech stacks and can also help evaluate, select, and implement the right software solutions for your business. Industries Served: • eCommerce • Health & Wellness • Beauty & Personal Brands • Real Estate • Technology • Plumbing, HVAC & Home Services • Professional Services My services include: • Email Marketing Strategy & Management • SMS Marketing • Affiliate Program Development & Management • Social Media Management • Video Content Coordination & Strategy • Customer Journey Optimization • Marketing Audits & Competitive Analysis • Marketing Operations & Project Management • Team Leadership & Vendor Management • Conversion Optimization & Retention Marketing Whether you need a strategic partner to lead your marketing initiatives or someone who can execute and manage day-to-day operations, I bring a thorough, data-driven approach focused on sustainable growth and long-term success.