Oleksii K.
Google Ads & Meta Ads Expert | eCommerce & Lead Generation
I’m a Google Ads expert and Meta Ads specialist helping eCommerce brands increase sales and service businesses attract qualified leads. Past results include 26.25x ROAS and 118% more leads at a 44.69% lower cost per lead. Whether you need to launch campaigns, improve an underperforming account or scale successful advertising, I can help you identify priorities and build a clear plan around your business goals. 📈 SELETED ECOMMERCE RESULTS • Cold plunge baths, US & Canada - generated 29 sales worth $162,772. Over two months, Google Ads delivered $126,000 in revenue from $4,800 in ad spend, achieving 26.25x ROAS. • Personalised jewellery, UK - maintained approximately 20x ROAS through Google Search and Performance Max campaigns. • Sports supplements, New Zealand - increased purchases from 125 to 190 and revenue from NZ$7,030 to NZ$14,500 over the first 15 days of optimisation. • Handmade home décor, Israel - achieved 8.07x ROAS with Google Ads and generated ILS 10,270 in revenue from ILS 916 in Meta Ads spend. 🎯 SELECTED LEAD GENERATION & LOCAL RESULTS • Solar installation, US - increased lead volume by 118% and reduced cost per lead by 44.69% after restructuring Google Ads. • Mental health practice, US - generated 79 leads at $6.23 CPL while working within Google’s healthcare advertising restrictions. • Office rental and virtual offices, Canada - generated 176 B2B leads at CA$8.98 per lead. 🛠️ GOOGLE ADS & PPC MANAGEMENT • Google Ads account audits, campaign setup and ongoing management • Google Search Ads and search engine marketing (SEM) • Google Shopping and Performance Max (PMax) • Demand Gen, YouTube Ads and remarketing • Keyword research, negative keywords and search term analysis • Smart Bidding, target ROAS and target CPA optimisation • Budget allocation, campaign restructuring and scaling • Google Merchant Center and product feed optimisation 📱 META ADS: FACEBOOK & INSTAGRAM • Facebook Ads and Instagram Ads setup and management • eCommerce sales and lead generation campaigns • Prospecting, retargeting and audience testing • Catalogue ads and creative testing • Campaign optimisation based on ROAS, CPA, CPL and lead quality 📊 CONVERSION TRACKING & ANALYTICS • Google Analytics 4 (GA4) and Google Tag Manager (GTM) • Google Ads conversion tracking and call tracking • Meta Pixel and Conversions API (CAPI) • Conversion tracking audits, troubleshooting and purchase tracking • Looker Studio dashboards and performance reporting HOW I WORK I start by reviewing your advertising accounts, website and conversion tracking. You receive a prioritised action plan covering what needs fixing, where spend may be wasted and which growth opportunities are worth testing. I can then implement the changes, manage your campaigns and refine the strategy as results develop. I check what your conversion data actually measures and use it to guide bidding, budget allocation and testing. You receive clear reporting on performance, completed work and next steps, so you understand how your advertising budget is being used. I have managed monthly advertising budgets from $2,000 to $70,000+ across more than 15 countries. My experience covers online sales, B2B enquiries, local lead generation and campaigns designed to attract visits to physical locations. 📩 Send me your website and main advertising challenge. Whether you need a new campaign, an account audit or ongoing management, we can discuss the right starting point for your business.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $26k
Billed in all: $49,629$50k
$1.6k in the last 6 months
Across 17 contracts
Across 57 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Lead Generation
Ranked by MRR among everyone on Upwork with the skill.
- #32Retargeting712 freelancers · 🇺🇦 #4Top 4%🇺🇦#4 of 63
- #33Performance Marketing1,000 freelancers · 🇺🇦 #4Top 3%🇺🇦#4 of 38
- #35Lead Generation Strategy1,364 freelancers · 🇺🇦 #1Top 3%🇺🇦#1 of 30
- #37Google Merchant Center763 freelancers · 🇺🇦 #8Top 5%🇺🇦#8 of 79
- #39TikTok Ad2,322 freelancers · 🇺🇦 #2Top 2%🇺🇦#2 of 45
- #73Campaign Optimization1,751 freelancers · 🇺🇦 #9Top 4%🇺🇦#9 of 75
- #74Google Ads Audit1,171 freelancers · 🇺🇦 #10Top 6%🇺🇦#10 of 76
- #74Google Shopping1,118 freelancers · 🇺🇦 #17Top 7%🇺🇦#17 of 137