Miroslav D.

🎯 Building a product shouldn't feel like throwing darts blindfolded. I help startups, entrepreneurs, and product teams get real feedback on their ideas, website, or app, so that they can confidently build what users and the market actually need. I am a mixed-methods UX researcher with 8+ years across tech start-ups, consultancy, and the not-for-profit sector. By blending behavioral science with data storytelling, I've powered products across the USA and Europe in gaming, e-commerce, digital communities, (open-source) SaaS, and LGBTQ+ services, to name a few. 🦜 I can compliment you in 4 languages (Bulgarian, English, Dutch, and Portuguese) 🥋 I love engaging in sports such as fitness, calisthenics, and jiu-jitsu. Here's how I can help you: ✅ Usability testing – Find out where users struggle before you invest more in building. ✅ User interviews – Go beyond what users say and understand the “why” of behavior. ✅ Surveys – Validate assumptions at scale before you act on them. ✅ Competitor analysis – See where rivals fall short so your product can fill the gap. ✅ Journey maps – Align your team on priorities and stop solving the wrong problems. ✅ Heuristic evaluation – Get an expert audit of your product against proven principles. ✅ Empathy maps – Build a shared understanding of your users across your team. ✅ Market research – Learn about your audience, your opportunity, and your risks. ✅ Data analysis – Turn behavioral and product data into a clear direction, not noise. And more, tailored to where your product is and what decisions you're facing. Some examples of my work: 🏳️‍🌈 InReach (Tech nonprofit | B2C | Mobile app): The product team needed clarity on what to refine next for a free platform connecting LGBTQ+ people to verified services. Through remote moderated usability tests with 5 service providers, I uncovered what was holding users back and delivered 5 prioritized development recommendations. My recommendations gave the team an evidence-based roadmap instead of competing opinions. 🎮 Solsten (Scale-up SaaS | B2B | AI-driven audience insights): When a growing SaaS needed to improve how 19 game studios integrated their data into the platform, guesswork wasn't an option. Working closely with the data team, I mapped the full integration flow, surfaced 4 major pain points, and handed over 10 actionable takeaways. As a result, I turned a complex technical relationship into a smoother, more trusted product experience. 💪 Solo founder (Freelance | B2C | Health & wellness SaaS): A founder knew something wasn't clicking with his desktop app for sport challenges, but couldn't pinpoint what. Through usability tests with 5 enthusiasts craving community around their health goals, I identified 9 usability issues. Not only did he receive tactical improvements, but also a strategic direction for a rebrand that helped him move forward with confidence rather than guesswork. 📩If you're building something and want research that actually moves the needle, send me a message and let's figure out the right starting point.