Alvin Hubert B.

I was seven, in Albay, climbing onto buses in traffic to sell cigarettes. A good day was a few pesos, about a week of rice. A bad day was nearly getting hit by a truck. That was the first business lesson I got. It stuck. 619 projects here since. Roughly 20,000 hours. The ones that went badly all failed the same way: nobody decided what the work was supposed to do before someone started making it. That's the part I'm for. Three things I do more than anything else. Brand systems that survive handover. Keds' global brand guidelines. Functional MD's full identity. GRIND's identity and packaging for a beverage launch. The test isn't the logo, it's whether your team can still use the thing six months later without calling me. Investor and sales decks. me&u's master sales deck, built so their team could update it across markets without breaking it. GRIND's pitch deck in two languages, restructured for each reading direction. Thirty text-heavy slides is rarely a design problem. It's that nobody decided what the reader needs to believe, and in what order. Performance creative. Close to three years on MagBak's paid social. $334K in media spend behind the work, 2.80x blended ROAS, $936K attributed revenue. Before Upwork I did creative architecture at Adidas in Hong Kong, which is where I learned what happens to a system when forty people who've never met you have to use it. Behind me is Studio Genma, so scope that needs a team gets one. Web, development, copy, email, editorial. I stay on direction either way. I'll tell you when I think you're solving the wrong problem. Some clients want that, some don't. If you want a brief executed without questions, there are cheaper options and I mean that without any edge. $65/hour. Send me what you've got and I'll tell you where it leaks.