Lauren F.

I’m a paid media strategist specializing in independent hotels, hospitality groups, and destination brands. I help properties like Adrift Hospitality, Hotel Luna Mystica, Oregon Garden Resort, and Travel Astoria increase direct bookings, reduce reliance on OTAs, and build scalable demand beyond branded search. My work focuses on fixing what typically holds back hotel performance: overdependence on branded search, fragmented tracking, and underutilized channels. I rebuild paid media systems across search, metasearch, and paid social to capture high-intent travelers and generate new demand. From campaign structure to creative direction and attribution, I manage the full ecosystem with one goal: making paid media a reliable driver of direct bookings, not just a support channel. If you’re looking to grow bookings, improve efficiency, and understand where your revenue is really coming from, let’s connect. Specialties: - Paid search strategy focused on non-brand demand + booking intent - Metasearch (Google Hotel Ads, Free Booking Links, TripAdvisor) - Paid social for travel (demand generation + retargeting) - Reducing OTA reliance through direct booking strategy - Campaign structure and optimization across multi-property portfolios - Conversion tracking, attribution, and performance clarity - Creative direction for high-performing travel campaigns