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Theo V.
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Theo V.

AI & Analytics Consultant | LLM, GA4, BigQuery | FTSE 100 & S&P 500

I help organizations implement AI, analytics and measurement systems that improve decision-making, reduce operational risk and accelerate delivery. - 12+ years in digital analytics; 8 years applying machine learning and, more recently, LLMs in enterprise - Supported FTSE 100 and S&P 500 organizations - 80+ analytics and data projects delivered - Integrated Agency of the Year (2021 and 2022); Sitecore Experience Award; DataIQ Best Place to Work in Data "Theo is great to work with, very insightful, and moves fast! Highly recommend." Over the last 8 years I've helped enterprise organizations apply machine learning and Large Language Models to complex problems across financial services, telecommunications, retail and e-commerce - spanning AI strategy, analytics, marketing technology, experimentation, automation and enterprise-scale data platforms. I've supported FTSE 100 brands, S&P 500 companies and high-growth startups including Microsoft, Dell, Samsung, BT, Shell, HSBC, Unilever, GSK, Mercedes-Benz and Aston Martin - most recently leading Marketing Data and Insights for Virgin Media O2 Business. Today I help teams design and implement production-ready AI systems, LLM-powered workflows, AI coding practices and engineering governance. As founder of Mneme HQ, I'm building an engineering governance platform that helps AI coding agents follow architectural decisions, engineering standards and project context - so teams can scale AI-assisted software development safely. AI & MACHINE LEARNING Enterprise AI adoption, LLM implementation, agentic workflows, AI coding practices, engineering governance, MCP integration, Claude Code, OpenAI, Gemini, predictive analytics, segmentation, recommendation, forecasting, NLP ANALYTICS & DATA GA4, GTM, BigQuery, Looker Studio, attribution, experimentation, marketing analytics EXECUTIVE ADVISORY Fractional AI CTO, data strategy, architecture reviews, reporting transformation "I loved working with Theo. He's smart, thorough, and resourceful. 10/10 recommend." I can help with: AI strategy and implementation, LLM applications, AI coding workflows, AI governance and engineering standards, MCP integration, GA4 and GTM, BigQuery, Looker Studio, marketing analytics, executive dashboards, fractional AI CTO Award-winning, trusted by global brands. Let's talk about what you're trying to build.

🇬🇧Reading, United Kingdom$100/hr100% JSS4.84 (4)Since Nov 2020

Earnings and projects

MRR
$799

Last 6 months ÷ 6

World#58,011 / 412k
🇬🇧Country#1,114 / 10.7k
Revenue, last 30 days
$3.6k

Last 6 months: $4.8k

World#9,703 / 412k
🇬🇧Country#226 / 10.7k
Total earnings
$19k

Billed in all: $21k

World#143,533 / 412k
🇬🇧Country#3,334 / 10.7k
Per project
$1.8k

$2.4k in the last 6 months

World#85,004 / 412k
🇬🇧Country#1,801 / 10.7k
Projects, last 6 months
2

Across 3 contracts

67% fixed33% hourly
World#88,921 / 412k
🇬🇧Country#1,969 / 10.7k
Projects in all
11

Across 14 contracts

64% fixed36% hourly
World#192,419 / 412k
🇬🇧Country#5,200 / 10.7k

Earnings, last 30 days

$20.7k+$3.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$16k$18k$20k$22kOct 9Oct 24Nov 8

Skill rankings: #1 in 1 skill of 19

Rarest: top 9% in Adobe Analytics, of 95. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Insights For Performance IFP7 freelancers · 🇬🇧 #1Top 14%
  2. #9Adobe Analytics95 freelancers · 🇬🇧 #2Top 9%
  3. #16Marketing Analytics Report117 freelancers · 🇬🇧 #1Top 14%
  4. #32Marketing API Integration222 freelancers · 🇬🇧 #3Top 14%
  5. #50Customer Acquisition Strategy237 freelancers · 🇬🇧 #4Top 21%
  6. #54Digital Transformation336 freelancers · 🇬🇧 #4Top 16%
  7. #147Web Analytics1,002 freelancers · 🇬🇧 #5Top 15%
  8. #159Brand Positioning909 freelancers · 🇬🇧 #11Top 17%