Alessandra C.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

As a Growth Manager and Inbound Marketing Specialist, I help businesses grow by crafting and executing data-driven digital marketing strategies that attract, engage, and convert high-quality leads. I bring a deep understanding of how to align marketing with business objectives, consistently driving revenue and reducing customer acquisition costs. With extensive experience managing digital campaigns across industries like education, e-commerce, and infoproducts, I have built a reputation for delivering scalable, sustainable growth through inbound marketing strategies, including content creation, marketing automation, and performance media. 🏆 Key Achievements: ✅ Generated 18.1 million BRL in revenue for a private education client, driving 33% of new student enrollments exclusively through Inbound Marketing. ✅ Reduced customer acquisition costs by 52% for a medical school, while exceeding enrollment targets by 175%. ✅ Achieved 26.4 ROI for an inbound marketing campaign, mapping detailed personas and aligning each marketing action to the customer’s buying journey. ✅ Successfully launched and scaled infoproducts, generating over 103K BRL in revenue with a 14.3 ROI on a single product launch. ✍️ Specialties: 👉 Inbound Marketing: Lead generation, content marketing, email nurturing, and automation. 👉 Growth Hacking: Rapid experimentation across marketing channels to identify the most effective strategies. 👉 Full-Funnel Optimization: Aligning marketing efforts with each stage of the buyer's journey to maximize conversions. 👉 CRM Implementation: Integrating marketing and sales processes for better lead tracking and qualification. 👉 Marketing Automation: Creating workflows that engage leads and move them seamlessly through the funnel. 👉 Data-Driven Campaigns: Using analytics to inform every decision and adjust strategies in real-time for better results. Whether you need help building a full inbound strategy, optimizing customer acquisition funnels, or scaling digital marketing efforts for sustained growth, I am ready to take your business to the next level with measurable results.